communication

Logos and the subliminal messages

Toxel.com


Did you know that many famous companies have objects and symbols hidden inside their logos?
This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.

The subliminal messages are any sensory stimuli below an individual’s absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing.
Introduced in 1897, the concept became controversial as “subliminal messages” in 1957 when marketing practitioners claimed its potential use in persuasion…

Here are some examples of fantastic logos hiding a subliminal message:

Read More »
December 2, 2010

We just go with the cheapest

Posted by Paul Rose from Merchandise Mania

paul rose Now does that sound familiar to you? Certainly in the current marketplace it makes sense for people to shop around for the most competitive prices. Now I’ve spoken many times about the importance of value over price, but it seems that there are still some people in the world who just want it cheapest and so for those people, this week’s blog is dedicated to you.

The first thing you’ll notice is that it’s FREE. There you go, you simply cannot get cheaper than that short of my actually paying to read this stuff, and as I know that quite a lot of you are, I think we can all agree that that’s not going to happen.

In all seriousness, let me ask you a question. Is your company the cheapest in your industry? Now really think about that before you answer, because some of you would have instantly thought “YES! YES WE ARE AND WE’RE PROUD OF IT”.

Read More »
August 20, 2009

The ultimate detergent promotion!

When we are thinking about detergents promotion, we all see the typical child coming back home with his clothes completely stained and his mother who will show us a completely clean shirt after 2 minutes of hand-washing in a clear sink…
Don’t you agree if I say that this kind of commercials are so repetitive that they don´t catch our attention any more?!

It’s why I wanted to show you a special promotional campaign for BREEZE EXCEL, launched by the publicity agency Lowe en Bangkok to make the women of the country aware of the product benefits.

Read More »
August 4, 2008

Promotional tissues box !?

Today, I discovered a new promotional item which really caught my attention : the Promotional Tissues box!

Created 15 years ago by Ipekyolu, a Turkish firm, this item can be used in all occasions and everywhere.

Read More »
July 17, 2008

Unroll your logo with the FANBANNER !

pub fanbanner Today, the Horizon Group is proud to present you its new product: the FANBANNER.

This fantastic and innovative promotional article is perfect to promote your logo or motto in sport events, political events, concerts and more…

Very practical and reusable, the FanBanner is the most wanted promotional article of the moment!

Read More »
July 10, 2008

The Thinking Putty

thinking putty
You are seeking for a really original and never-seen promotional gift for your next marketing campaign or trade show?
Today, the Horizon Group discovered a very new promotional product, created by Crazy Aaron: the Thinking Putty.

Read More »
June 19, 2008