Mathilde PPIBLOG: I have one question to the professionals of our industry:
The promotional pen is STILL one of the most common advertising tools in our industry! Along with other writing instruments, it represents more than 10% of the promotional products total sales …
Its use as an advertising product is so widespread that its efficiency is nowadays questioned!
It’s not easy to stand out among hundreds of other promotional pens passing by the hands of a same person.
– Have you ever asked yourself: “Is my communication efficient when using promotional pen?”
– Do we have to bet on banality, already seen, to convey our brands?
– Is the use of promotional pens a bad habit we are not able to break? As I smoke my cigarette after meal, a firm can’t help printing pens with its Logo?
Obviously, this product makes me baffled: Worshiped by some communication professionals and damned by others… I need your cooperation: thanks for shedding some light on this!
Come on, writers of the PPIBlog! Take up pens!