“Beach” marketing…

After the Street marketing era…comes the “Beach” marketing time!

The Australian communication agency Rapp Collins dealt with the promotion of the fantastic documentary series SHARK WEEK, exclusively broadcasted on AUSTAR’s Discovery Channel.

During a complete sunny week of January, the crew scattered numerous “damaged” surfboards on Sydney’s prestigious beaches.

The sharks’ teeth mark is doubtlessly what caught the attention of onlookers in swimsuits…

And it’s another successful communication!