Beyonce launches a line of Temporary Tattoos

Chanel has done it. Louis Vuitton tried it out. So did Betsey Johnson and now Beyonce is creating her own line of temporary tattoos.

The temporary tattoo has become an indispensable fashion accesory since Chanel launched it in spring 2010.

Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of temporary tattoos available at sephora.com and temptu.com, including Deréon’s signature fleur, spiders, jewel baubles, and rocker chains and bolts, according to WWD.

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EPHEMERAL TATTOOS

You may know that the PPIBlog is THE specialist of the ephemeral tattoo!

You will find here everything you need to know on temporary tattoos.

Here is the list of all the articles written on the Ephermeral tattoo since thee very beginning of the PPIBLOG:

Temporary tattoos for your next promotion
Temporary tattoos
Temporary tattoos are hot
The Photochromic tattoo: a promotional product
Termographic tattoo
Waterless temporary tattoos
Summer is coming and temporary tattoo is appearing
Benefits and disadvantages of waterless tattoos
Horrible tattoos
From nothing to success
Advertising, I got you under my skin
Glow in the dark tattoos
How temporary tattoos are produced?
Temporary Tattoos- lasting allergies

To buy High quality temporary tattoos: www.temporary-tattoos.eu

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Temporary tattoos – lasting allergy

The temporary tattoo is a cheap promotional giveaway and very trendy, many big brands distribute temporary tattoos to apply in the skin, and mostly for children.

But few are those who really estimate the risk they are taking.
We must not forget that a temporary tattoos is applied directly on the children’s skin and are made to stay from 5 to 7 days, leaving time to the components tu spread up in the tissues. Therefore, a temporary tattoo must not be considered as a simple sticker but as a product which has to respond to the requirements of the cosmetic industry’s standards.

During the 20th world congress of dermatology that took place from the 1st to the 5th of July 2002 in Paris, Dr Martine Vigan, dermatologist at the CHU besançon, has sounded the alarm on this risk. In the composition of some temporary tattoos, we can find Paraphenylenediamine, which provoques late allergies. The result: the tattooed zone swells, turns red and itches. Even more serious, this allergy can lead to a long term hypersensitizing.

Some of the inks that are used to print some bad quality temporary tattoo, especially in Asia, contains CRM substances (carcinogenic).

How to be certain the temporary tattoos your company will distribute are 100% safe for children? That they won’t contain toxic componenents which could provoque allergies, eczema or worst…Cancer?

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Sweet Summer…

Summer is by far my favourite season.

It reminds me when I was a kid; My parents used to take us 3 fantastic weeks on the Atlantic coast of France.
We went camping, breaking camp each week between Biarritz and Bordeaux…

“Les Landes” was then the favourite region of my mother.
She loved the long rides to go to the beach, under the high pines forest who protects the dunes.

I still can feel the smell of the pine needles heated up by the sun…

We then spent the all day on the beach, building hundreds of sandcastles, destroying them with my father to bug my sister, braving the waves, swallowing a lot of salty water…

I think summers are the happiest memories of my childhood.

I imagine that for many people, summer holidays are great souvenirs because it a period when you forget all your worries, you just relax on a beach chair…you feel so good.

AND IT’S RIGHT AT THIS SPECIFIC MOMENT THAT OUR BRAIN IS MORE LIKELY TO ACCEPT AND REMEMBER A COMMUNICATION!

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How are Temporary Tattoos produced?

Every one knows the temporary tattoo. This funny product you can buy, or get in an in-pack promotion (magasines, packs of cereals…). Millions and millions of them are sold each year.
Everyone knows the product but do you know how they are produced?

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From nothing to success

Here is a nice example of the effectiveness of promotional merchandise when integrated in a communication plan. “Yellow Tail is an Australian wine who came

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