Blog

2007 Figures for Promotional Product Market

As every year, the two biggest USA based associations of our industry have released their 2007 sales analysis.

These two associations are the famous ASI (Advertising Speciality Institute) and PPAI (Promotional Product Association International).

What’s their role : these two US specialized organizations federate almost every actor of their national market.
They supervise and regulate their national market’s organisation, encourage growth of their business sector by providing informations and researches to their members.

The RESULTS: 2007 industry Sales in the USA have increased a 5.4% compared with 2006 figures – A NEW RECORD!!

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July 14, 2008

Unroll your logo with the FANBANNER !

pub fanbanner Today, the Horizon Group is proud to present you its new product: the FANBANNER.

This fantastic and innovative promotional article is perfect to promote your logo or motto in sport events, political events, concerts and more…

Very practical and reusable, the FanBanner is the most wanted promotional article of the moment!

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July 10, 2008

The best wristband ever!

Many people start to be confused when we talk about the various models of silicone wristbands. Most of them are confusing embossed wristbands with the debossed ones (even some silicone wristbands suppliers do!).

The debossed wristbands are the same model as the avant-gardist LIVESTRONG one from Lance Armstrong.
To deboss the wristband, a mould is produced especially for the order to meet the client’s requirements. This is why debossed wristands are more expensive and take more time to produce than printed wristbands or laser debossed…

Le’s lift any doubt on silicone wristbands:

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June 25, 2008

The Thinking Putty

thinking putty
You are seeking for a really original and never-seen promotional gift for your next marketing campaign or trade show?
Today, the Horizon Group discovered a very new promotional product, created by Crazy Aaron: the Thinking Putty.

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June 19, 2008

Those Damn Promotional Pens 1/1

Mathilde PPIBLOG: I have one question to the professionals of our industry:

Why the hell are we still using pens as a promotional product?

The promotional pen is STILL one of the most common advertising tools in our industry! Along with other writing instruments, it represents more than 10% of the promotional products total sales …

Its use as an advertising product is so widespread that its efficiency is nowadays questioned!
It’s not easy to stand out among hundreds of other promotional pens passing by the hands of a same person.

– Have you ever asked yourself: “Is my communication efficient when using promotional pen?”
– Do we have to bet on banality, already seen, to convey our brands?
– Is the use of promotional pens a bad habit we are not able to break? As I smoke my cigarette after meal, a firm can’t help printing pens with its Logo?

Obviously, this product makes me baffled: Worshiped by some communication professionals and damned by others… I need your cooperation: thanks for shedding some light on this!

Come on, writers of the PPIBlog! Take up pens!

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June 16, 2008

Singapore: a wealth of opportunity

singaporebusinessman Today, Singapore is simply booming !

Its cultural adaptability, trade-friendly policies and geographical location make it very attractive for all businesses and this is great for the promotional products industry!

Influenced by both British and Chinese culture, Singaporeans perfectly blend East and West.

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June 11, 2008