What if, up from tomorrow, there would be no promotional products anymore in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless !
Here is the opinion of Steph Weigert from Zintuig in the Netherlands
A recent research states that the promotional distributor has to offer more and more full service like an advertising agency. Business speeds up and customers
Eurobrand2007 in Austria provides a very interesting overview and ranking of Europe’s 50 most valuable brand corporations. Furthermore a Country & Industry Analysis, detailed Country Reports and an Executive Summary are provided.
More than 3000 brand corporations and their single brands in 24 countries and 16 industries have been examined.
Is your brand among them?
This year, Gifts & Premium – Dubai exhibition has confirmed participation from over 100 exhibitors from nearly 20 countries, including top international brands and well-known
Normaly every professional in the premium and gift industry knows what PMS means: Pantone Matching System.
For those who don’t know what it means and how to use it I’ll try to explain in a few simple words what it is and how to use it.
What is fascinating in Europe is that each country has its own market for promotional products.
Some products will sell very well in Germany and not at all in Spain or Italy.
It’s nearly true that the European taste for premiums and promotional products is divides between the north and the south.
But one particular market has strong specificities: The UK.
It’s an Island, this explains already a lot, its also one of the last countries to resist to the Euro currency.
Let’s see what Gordon Glenister, Director General of the BPMA (British Promotional Merchandise Association) can tell us about this market:
The most viewed entries for August 2007 on this blog are : The power of promotional products on branding and sales The Urban Guide…Visit wise
Sent by Anne S. Lardner, Public Relations Manager PPAI USA
USA based PPAI released the results of this annual study confirming that distributor sales of promotional products in 2006 increased 4.25 percent to $18,779,654,661-setting a new sales record for the industry.
The most viewed entries for May 2007 on this blog are : Visiting the Hong Kong premium and gift fair ASI show 2007 in Philadelphia
Six years into the new millennium, companies now have a more significant grasp and understanding of the important correlation between promotional products and business growth.
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
