Interview with Kyle Smith, director of one of the leader promotional product companies in AUSTRALIA: Boost Promotional Products
Kyle, we are really enthusiastic to know more about your company and your market.
Thanks a lot in advance for your cooperation !!
As several readers requested, here is the list of the main trade shows for promotional products in the world. If you have any information about
Today I received following mail from the company Zintuig in Holland, one of the main actors in the dutch premium and gift market.
“Henk, our brand new website is online, it looks great and I would like to get your feedback on this website. All input is welcome.”
I know Zintuig and specially its owner Steph quit well and I’m sure he’s very proud of this new website. Let’s check together if he’s allowed to have the dream :
“I have the best promotional products website in the World”
TREVOSE, PA USA – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.
Among key findings, results indicate that:
Here are three recent examples of questions from promotional product industry salespeople about how to handle problems that cost them business and clients.
In Each of These Cases — and in Most Cases Where distributors lose Business or Clients over something that seems fairly insignificant — the Problem is generally not what they think it is…
The 4th REGALO – AUTUMN & WINTER International Specialized Gift Exhibition will take place next September 11-14th in Sofia, Bulgaria, at the National Palace of Culture/ NDK.
WHAT DO WE KNOW ABOUT THE GIFT MARKET IN THE BULGARIAN REGION?
While it may often seem that price is the most important buying criteria for promotional products buyers, it turns out that there are quite a few things more important to them!
Deliver on these five, and you are much less likely to run into price discussions:
Today, Singapore is simply booming !
Its cultural adaptability, trade-friendly policies and geographical location make it very attractive for all businesses and this is great for the promotional products industry!
Influenced by both British and Chinese culture, Singaporeans perfectly blend East and West.
Are prices for promotional products going to increase in 2008? It’s pretty difficult to answer this question, given the sweeping of the products that can
Imagine, up from tomorrow, there are no promotional products any more in the world.
What is the impact apart from my own businesses to collapse?
What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless !
Here is an answer of Michael Crooks (Crooks Advertising Alliance), promotional marketer in the US and my favorite writer of this blog :
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
