A world without promotional products (2/5)

What if, up from tomorrow, there would be no promotional products anymore in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless !

Here is the opinion of Steph Weigert from Zintuig in the Netherlands

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Europe’s most valuable 2007 brand: Nokia EUR 32,332 bn

Eurobrand2007 in Austria provides a very interesting overview and ranking of Europe’s 50 most valuable brand corporations. Furthermore a Country & Industry Analysis, detailed Country Reports and an Executive Summary are provided.

More than 3000 brand corporations and their single brands in 24 countries and 16 industries have been examined.

Is your brand among them?

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What are PMS colors?

pms

Normaly every professional in the premium and gift industry knows what PMS means: Pantone Matching System.

For those who don’t know what it means and how to use it I’ll try to explain in a few simple words what it is and how to use it.

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Promotional Product in the United Kingdom

What is fascinating in Europe is that each country has its own market for promotional products.
Some products will sell very well in Germany and not at all in Spain or Italy.
It’s nearly true that the European taste for premiums and promotional products is divides between the north and the south.
But one particular market has strong specificities: The UK.

It’s an Island, this explains already a lot, its also one of the last countries to resist to the Euro currency.

Let’s see what Gordon Glenister, Director General of the BPMA (British Promotional Merchandise Association) can tell us about this market:

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Promotional Products Sales Hit Record High

Sent by Anne S. Lardner, Public Relations Manager PPAI USA
ppai

USA based PPAI released the results of this annual study confirming that distributor sales of promotional products in 2006 increased 4.25 percent to $18,779,654,661-setting a new sales record for the industry.

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