About promotional products

Your best New Years’ greetings ever

Christmas and New year’s season is the perfect period to thank your employees, clients, and providers by sending them a nice greeting card.

This little attention could seem to be little thing BUT by greeting all the persons you successfully worked for or worked with, you are reinforcing the quality of the relationship and creating fidelity.

Are you going to send the same sad greeting card this year ? Or are you looking for something funny and unusual?

We have an idea for this year to be your best new year’s greetings ever:

Read More »
November 11, 2008

Promotional Sport Items

The most moving steps of all major professional sports league are coming: UEFA Champions League, for football but also in many other disciplines: Basketball, Voleyball, Handball, etc.

And the supporters to do their job: : ENCOURAGE THEIR TEAMS !!!

Some say that the supporters are the 12th player (in the case of football) and for that reason games are won when playing local, with the cheering of its public.
With this purpose, clubs and sponsors look for sport promotional items to offer to the supporters…

Read More »
November 5, 2008

The real reason distributors lose promotional product business

Here are three recent examples of questions from promotional product industry salespeople about how to handle problems that cost them business and clients.

  • “I just lost a long time client to a competitor over a small difference in price…”
  • “So far this week, I have lost 5 jobs to one particular item… the set up charge.”
  • “A problem with a bulk email has lost me two customers.” What can I do about this?

In Each of These Cases — and in Most Cases Where distributors lose Business or Clients over something that seems fairly insignificant — the Problem is generally not what they think it is…

Read More »
October 29, 2008

I love cooking

Bert Groenendijk, from the company “LA PARADA” in the Netherlands, comes to present us the product that according him, will be the “most attractive End-of-the-year-gift”!

Read More »
September 30, 2008

Those Damn Promotional Pens 1/1

Mathilde PPIBLOG: I have one question to the professionals of our industry:

Why the hell are we still using pens as a promotional product?

The promotional pen is STILL one of the most common advertising tools in our industry! Along with other writing instruments, it represents more than 10% of the promotional products total sales …

Its use as an advertising product is so widespread that its efficiency is nowadays questioned!
It’s not easy to stand out among hundreds of other promotional pens passing by the hands of a same person.

– Have you ever asked yourself: “Is my communication efficient when using promotional pen?”
– Do we have to bet on banality, already seen, to convey our brands?
– Is the use of promotional pens a bad habit we are not able to break? As I smoke my cigarette after meal, a firm can’t help printing pens with its Logo?

Obviously, this product makes me baffled: Worshiped by some communication professionals and damned by others… I need your cooperation: thanks for shedding some light on this!

Come on, writers of the PPIBlog! Take up pens!

Read More »
June 16, 2008