About promotional products

How to look a fool

Source: epromos’s great Blog : Everybody loves free stuff Articles written by Mark (Epromos)


According to their website, “The Rittenhouse Hotel is the most prestigious Philadelphia Pennsylvania hotel address. Consistently recognized not only as the premier choice of five-diamond Philadelphia luxury hotels, The Rittenhouse is also ranked among the world´s finest places to stay.” I’m sure this is all true, which makes it even more surprising that they would leave these pens for their guests.

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January 23, 2009

Advertising, I got you under my skin

What’s the world coming to?! Nowadays, people sell their body as a permanent advertising space …

Yeah well, marketing techniques are changing…so are communication mediums!

It seems that it has become fashionable to offer some companies to tattoo their logo or brand on a part of one’s body: like one’s leg, arm, or forehead !!

For example: Karolyne Smith, This blond woman earned 10 000 dollars getting “goldenPalace.com” (casino online) tattoed on her forehead (¡So discreet!)

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January 14, 2009

Promotional toothbrush

Any technique can be used when it’s about developing loyalty of client, reinforce brand image or increase sales… Even getting into the most private moments of a persons’ life… like teeth brushing…

Have your brand promoting dental hygiene!

This promotional product is the perfect give-away for health sector companies: : pharmaceutical company, dental surgeys or airlines, for example.

Is it too ordinary to say that your logo will be seen at least twice a day? …maybe, BUT it’s a long-lasting promotional product!! this is undeniable! (For my part I’ve been using my last toothbrush for nearly ONE year…)

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January 12, 2009

Enlarge your horizons and you ‘ll find the solution

Do you remember him…Michael Crooks!

Of course you do: Michael is a faithfull writer of the PPIBlog.

He’s a USA based marketer and creative problem solver.
One more time, he comes and delect us with his quill.

The subject: To find a solution or an idea…just expand your horizons…

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December 19, 2008

Ball’com, a fully inflated comunication

If you can see big balls flying, you’re not going mad! you re just being introduced to a brand new communication tool.

It’s name : the BALL‘ COM, an original and brandnew concept of a borne, lightened and inflated ball.

This new system of mobile tactical display was thought to astonish a targeted audience, and offers an original and stricking communication with a maximum visibility.

We were presented this concept by Julien gautier, Manager of the company WAITCOM:

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December 16, 2008

Advertising specialties impressions study USA

ASI institute TREVOSE, PA USA – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.

Among key findings, results indicate that:

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November 19, 2008

Undercover marketing – are we going too far?

Source: www.marketing-etudiant.fr

A couple chats you up on the street and asks you to capture their love instant with a nice Laïkonic camera…
You comply. While the guy is thanking you, he puts in one or two words on its wonderful camera’s characteristics:
performance, simplicity…He tells you how satisfied he is with this brand.

Nothing unusual, but it’s possible that the scene was more “striking” than it looks to be.
What if those two young people are actually not a couple but actors paid to approach you on the street, because you are just part of the targeted public the brands wants to touch…

Then you would have just been “UNDERCOVER MARKETED”!!

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November 14, 2008