A recent research states that the promotional distributor has to offer more and more full service like an advertising agency. Business speeds up and customers
Eurobrand2007 in Austria provides a very interesting overview and ranking of Europe’s 50 most valuable brand corporations. Furthermore a Country & Industry Analysis, detailed Country Reports and an Executive Summary are provided.
More than 3000 brand corporations and their single brands in 24 countries and 16 industries have been examined.
Is your brand among them?
Here is a new article by Michael Crooks, advertising and promotional marketer in the US.
Learn more and sign up for his CrooksView Creative Digest newsletter at www.CrooksAdvertising.com…
Internet consultant Bart Schutz from Jungle Rating did an analysis (commisioned by Duth firm Adforesult) of the 8 most important online shops for pormotional products in Holland.
The following benchmark of online shops were tested and evaluated :
Advertising Specialty Institute® (ASI) in the USA, released results of its annual advertising specialty industry sales analysis, indicating that revenues topped $18.6 billion in 2006 – up 4.5 percent from 2005 and that’s a new record.
Spending on advertising specialties was almost twice as large as internet display advertising, nearly five times greater than outdoor advertising and more than cable TV advertising* for the same period and outpaced the 3.4% growth rate for the United States GDP.
The exclusive annual analysis, conducted by ASI, shows that growth in 2006 was driven by a healthy economy in North America and by increased interest from businesses in using advertising specialties as an alternative to other forms of advertising and as an integral part of their marketing campaigns.
Tim Andrews from ASI spoke about his “Top Ten Ways to be More Successful” and what he believes are ten vital elements that can help define your success in the advertising specialty business and also outside.