Interesting Market information

Europe’s most valuable 2007 brand: Nokia EUR 32,332 bn

Eurobrand2007 in Austria provides a very interesting overview and ranking of Europe’s 50 most valuable brand corporations. Furthermore a Country & Industry Analysis, detailed Country Reports and an Executive Summary are provided.

More than 3000 brand corporations and their single brands in 24 countries and 16 industries have been examined.

Is your brand among them?

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October 29, 2007

Promo surplus for survivors

An Open Letter to Promotional Product Suppliers, Distributors and Buyers from Dan Safkov: By now you know that thousands of Californians have been devastated by

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October 26, 2007

Advertising Specialty Sales Top $18.6 Billion in 2006

ASI
Advertising Specialty Institute® (ASI) in the USA, released results of its annual advertising specialty industry sales analysis, indicating that revenues topped $18.6 billion in 2006 – up 4.5 percent from 2005 and that’s a new record.

Spending on advertising specialties was almost twice as large as internet display advertising, nearly five times greater than outdoor advertising and more than cable TV advertising* for the same period and outpaced the 3.4% growth rate for the United States GDP.

The exclusive annual analysis, conducted by ASI, shows that growth in 2006 was driven by a healthy economy in North America and by increased interest from businesses in using advertising specialties as an alternative to other forms of advertising and as an integral part of their marketing campaigns.

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March 30, 2007