It’s well known, the key for your communication success lies in the repetition of your promotional message.
Here we have an example of repetition: a company which reiterates year after year the same promotional gift and in this way, increases its promotion value:
This company is Dantz , a software producer, which each year, offers crystal glasses printed with bright logo in the “Macworld Expo”.
An excellent idea for compulsive collectors, but above all an excellent way to strengthen their brand awareness.
Cheers!
SOURCES: Everybody loves stuff free stuff