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Wuppie

A small furry pompom, a pair of eyes, adhesive feet’s and a ribbon on which a logo or message can be printed. That’s the Wuppie,

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June 29, 2007

Benefits and disadvantages of Waterless Tattoos


Michael Merrick Crooks from “Crooks Advertising Alliance” in the United States tells us more about the waterless temporary tattoos.

Which are the benefits and disadvantages of these tattoos compared with the normal temporary tattoo applied with water:

Michael Merrick Crooks for the benefits:
And myself for the disadvantages (I know, I couldn’t help sticking my nose into it!…) :

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June 25, 2007

Pro8, one more tradefair for the premium and gift industry in Europe ?

pro8 For a few months I have received e-mailings announcing that a new tradefair for the premium and gift industry was launched in Amsterdam, Holland: the Pro8. I’m quite astonished: why would distributors visit this fair rather than PSI or would they visit both fairs ? What is so new and innovative that will make the fair a success.

Below is an interview with John Swaab from PRO8, my questions are quite agressive, but it’s true that I’m really not convinced (yet) that this fair has it’s place in the actual market.

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June 16, 2007

For weddings, Winnies get dressed up to the nines !

Ah, weddings…!

What a delicious ceremony!
A union between a man and a woman who love each other and which goal is to set up a family under God’s benevolent eye! …

A whole institution!

For such an important event it was worth launching the appropriate winnie: husband and wife winnies !

The idea was quite good and we found ourselves under a flood of requests…

But, as we got blamed by Steph Weigert (of Zintuig in Holland) for segregating a part of society, we found ourselves moraly obliged to adapt to society’s development…

Therefore we launched… WINNIES FOR GAY WEDDINGS…

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June 15, 2007

This promotional Hot-Pack is Red Hot!


This is a very HOT product which will set fire to your communication.

The “Hot pack” is an incredibly fun and unusual promotionnal product:
The way it works is quite simple: a small metal-chip is placed inside the pack, and once snapped, it initiates a chemical reaction that heats up and harden the liquid…

But our prime interest is that the Hot-pack is completely customizable for shape, as well as colour aa well as the logo or text printed on the pack. It can keep your brand or logo warmed up for a while in your customers heart.

The Promotional Products industry will certainly never stop surprising us with its inventiveness and innovations…

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June 10, 2007

One striking Chopstick!

After years spent under the yoke of excessive marketing campaigns and mass consumption, we’ll at least have learned one thing at least :

Absolutely everything can be used as a communication medium!
Actually, we are overwhelmed with advertising campaigns of any kind each day
Personnaly, I have had my fill of communication campaigns, which is paradoxical for someone working in gift and premium business!
BUT I must admit that recently, I was touched and surprised by an amazing campaign…

This was the subjet of the communication:

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June 7, 2007

Promotional Products Sales Hit Record High

Sent by Anne S. Lardner, Public Relations Manager PPAI USA
ppai

USA based PPAI released the results of this annual study confirming that distributor sales of promotional products in 2006 increased 4.25 percent to $18,779,654,661-setting a new sales record for the industry.

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June 5, 2007

New trends in promotional textiles.

Number, originality and quality have never been so abundant in promotional textiles.

One of the best proofs of the manufacturers’ dynamism has been the rise of new developments riding as much on the coattails of fashion trends than on the bio-ethic preocupations in our society.

Marquage Textile, a company who’s a specialist in this branch tells us the most recent developments.

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June 3, 2007