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Fish your discount coupon

In Thailand, the advertising agency McCann Erickson Bankok created the concept of fish leaflets for a supermarket. The customer picks up a fish and receives

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April 14, 2008

“Guerilla” Marketing…

Doc Logo + What is “Guerilla Marketing” ?

According to Isaac Belmar, expert in Marketing and Communication, the Guerilla Marketing is a marketing philosophy which is defending a non-traditional use of the media… Actually, its technique is to add another element to the media: a different and innovator one, which have a strong impact on the target appeal.

The key of Guerilla Marketing is to catch the attention… Which is possible if you manage to differentiate yourself from the dozens of competitors who are struggling to fill their clients’ mailbox with tasteless promotions…

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April 11, 2008

“Beach” marketing…

After the Street marketing era…comes the “Beach” marketing time! The Australian communication agency Rapp Collins dealt with the promotion of the fantastic documentary series SHARK

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April 4, 2008

Expand Your Promotional Possibilities Through “Use Re-Invention” Thinking.

Here is the latest article from Mickael Merry Crooks, a 23 year advertising veteran in the US and a devoted writer of our BLOG!

Come on Michael, please us one more time!!!

You know that guy that comes up with an idea that causes you to roll your eyes ? I’m that guy. I’ve caused more eyes to roll than a potato farmer.

I recently caused an eye-rolling episode for a local florist . I was holding a huge, soft rubber fist that serves the promotional market as a 20oz beverage holder, primarily in sports settings. I said, “What do you think, Jim? It’s the Fistful of Flowers bouquet.”

He rolled his eyes. His wife rolled her eyes. Why? Because, in their mind, flowers go in vases and baskets — not in big fists. After some prodding, they agreed to put arrangements in the fist. Suddenly, they realized the marketing value of themed arrangements and their ability to appeal to specific circumstances and situations in people’s lives. This insight will help separate them from the rest of the florists in town.

Often my ideas are initially outside of people’s comfort zone because I employ “Use Re-Invention” thinking. I simply reinvent how something is used. For instance, if I say, “Hey, let’s put this tire on the car” you’d probably go along with it. But what if I say, “Hey, let’s use this tire to grow potatoes.” You may roll your eyes, even after I tell you that I know it works — because I’ve done it!…

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March 31, 2008

Spread the Word About Your Company Through Promotional Products

creativeThere are hundreds of ways of putting your promotional message across at a tradeshow or a promo event. Among them are methods as exotic as setting up a light show with multi-colored laser beams playing with your logo and slogan on walls and floors or of the trade show hole; or having some hot models (with large imprinted logo, slogan on those scanty pieces of clothes that cover their bodies) to stand in your booth or walk around the hole, handing out your promotional gifts to people to their shock and pleasure.

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March 25, 2008

Promotional baby tree!

babytree
No, you’re not dreaming…It’s really a mini cactus in a capsule!

But watch it, coz it’s not an ordinary mini cactus: it’s also a mini promotional object coz the capsule which is protecting this mini plant can be printed with your logo!

This product, called “BABYTREE”, is distributed by the company Katshu.

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March 19, 2008