Blog

Would you like a glass of champagne?

I confess that I am a Champagne addict.

I take delight each time I drink a swallow of this wonderful wine: its fine bubbles exhilarate my palate, and the cooler champagne is served and, the more tremendous is the pleasure.

This drink is especially appreciated by women…

Well… we found an incredible product that enables women to open a bottle of Champagne without the need to ask a man’s help!

Its name is DESCORJET and it’s a revolutionary invention which allows to open a bottle without effort nor danger for eyes as the cork stay in the product! (fortunately..)

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March 2, 2009

Women’s rights

source: www.conseilsmarketing.fr We found this great advertising on the website of conseilsmarketing.fr This campaign was launched in Italy to raise awareness on discrimination at work

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February 27, 2009

The Pocket Garden – nature at your fingertips

The Pocket Garden is an incredible promotional gift developped by the company Canova in the UK.

Supplied in a sealed leak-proof bag, it contains specially formulated compost and seeds that once cut open, just require water to germinate allowing them to grow a beautiful houseplant.

It’s an attractive, different, innovative and effective way of getting your message in front of your target audience.

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February 25, 2009

Cakevertising

Sources: TRENDHUNTER.COM . Trendhunter Magazine – Vincent Salera

To celebrate the 60th anniversary of the Human Rights Organization, Amnesty International used CAKEVERTISING:

On each of the Amnesty International cakes, a slice is being removed from the rest of the cake, visually separating a person from an unacceptable, unsafe situation. The tagline of the ad reads:

“You can do more than celebrate. 60 years of the universal declaration of human rights.”

I can not say enough great things about these ads.
You certainly know an ad is successful when the message you want to communicate needs no words.
The ads were created by advertising agency DDB Budapest.

More examples of Cakevertising…

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February 23, 2009

How are Temporary Tattoos produced?

Every one knows the temporary tattoo. This funny product you can buy, or get in an in-pack promotion (magasines, packs of cereals…). Millions and millions of them are sold each year.
Everyone knows the product but do you know how they are produced?

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February 20, 2009

Promotional Pocket Light

The LED technology (Light Emitting Diode) is probably the best revolution we’ve ever seen in floodlight since electricity was invented.
The uses of LED lights are innumerable, because it diffuses a powerful light and it saves a lot of energy.

The promotional pocket light “LOGOLIGHT” is an adequate gift for car companies (concessionaire, car mechanics, spare patch shops, etc.)

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February 19, 2009

The best website worldwide for Promotional products

Today I received following mail from the company Zintuig in Holland, one of the main actors in the dutch premium and gift market.
“Henk, our brand new website is online, it looks great and I would like to get your feedback on this website. All input is welcome.”

relatiegeschenken

I know Zintuig and specially its owner Steph quit well and I’m sure he’s very proud of this new website. Let’s check together if he’s allowed to have the dream :
“I have the best promotional products website in the World”

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February 17, 2009

COLOURS THAT SELL

By Sergio Luna Vargas, marketing consultant and university doctor.
(Mexique)

The colours we see everyday in shops or in the streets have a strong influence on our psychology and purchase decision.
The majority of the products and advertisements have a strong colour strategy element,, designed by specialists in this field, according to the relation each colour have with each specific product.

The physical colours we see around us are colours approved by people. The consumer decides which colours he likes and rejects the one he doesn’t like. Very often, the sale will depend on the colour (of the packaging, of the product itself, etc.) as the great majority of the promotional products and ads of the market appeal to people’s unconscious.

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February 4, 2009