Michael Merrick Crooks from “Crooks Advertising Alliance” in the United States tells us more about the waterless temporary tattoos.
Which are the benefits and disadvantages of these tattoos compared with the normal temporary tattoo applied with water:
Michael Merrick Crooks for the benefits:
And myself for the disadvantages (I know, I couldn’t help sticking my nose into it!…) :
For a few months I have received e-mailings announcing that a new tradefair for the premium and gift industry was launched in Amsterdam, Holland: the Pro8. I’m quite astonished: why would distributors visit this fair rather than PSI or would they visit both fairs ? What is so new and innovative that will make the fair a success.
Below is an interview with John Swaab from PRO8, my questions are quite agressive, but it’s true that I’m really not convinced (yet) that this fair has it’s place in the actual market.
Ah, weddings…!
What a delicious ceremony!
A union between a man and a woman who love each other and which goal is to set up a family under God’s benevolent eye! …
A whole institution!
For such an important event it was worth launching the appropriate winnie: husband and wife winnies !
The idea was quite good and we found ourselves under a flood of requests…
But, as we got blamed by Steph Weigert (of Zintuig in Holland) for segregating a part of society, we found ourselves moraly obliged to adapt to society’s development…
Therefore we launched… WINNIES FOR GAY WEDDINGS…
Visiting the factory of a friend in Shenzen, China a few weeks ago I saw this silione keyboard cover in his office. Originaly it’s a
This is a very HOT product which will set fire to your communication.
The “Hot pack” is an incredibly fun and unusual promotionnal product:
The way it works is quite simple: a small metal-chip is placed inside the pack, and once snapped, it initiates a chemical reaction that heats up and harden the liquid…
But our prime interest is that the Hot-pack is completely customizable for shape, as well as colour aa well as the logo or text printed on the pack. It can keep your brand or logo warmed up for a while in your customers heart.
The Promotional Products industry will certainly never stop surprising us with its inventiveness and innovations…
After years spent under the yoke of excessive marketing campaigns and mass consumption, we’ll at least have learned one thing at least :
Absolutely everything can be used as a communication medium!
Actually, we are overwhelmed with advertising campaigns of any kind each day
Personnaly, I have had my fill of communication campaigns, which is paradoxical for someone working in gift and premium business!
BUT I must admit that recently, I was touched and surprised by an amazing campaign…
This was the subjet of the communication:
Sent by Anne S. Lardner, Public Relations Manager PPAI USA
USA based PPAI released the results of this annual study confirming that distributor sales of promotional products in 2006 increased 4.25 percent to $18,779,654,661-setting a new sales record for the industry.
Number, originality and quality have never been so abundant in promotional textiles.
One of the best proofs of the manufacturers’ dynamism has been the rise of new developments riding as much on the coattails of fashion trends than on the bio-ethic preocupations in our society.
Marquage Textile, a company who’s a specialist in this branch tells us the most recent developments.
This fair started in 2003 with 42 exhibitors and 2400 meters of floor space. Already in 2006 there were 4 times more exhibitors, and 10 250 square meters of floor space. !!
A fast growing and colourfull tradefair worth a visit !
Below is an interesting interview with Alina Ionita, about the Advertising show 2007 in Bucarest, Romania.
The most viewed entries for May 2007 on this blog are : Visiting the Hong Kong premium and gift fair ASI show 2007 in Philadelphia
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
