Author: Doc Logo

This author has written 616 articles

The ultimate detergent promotion!

When we are thinking about detergents promotion, we all see the typical child coming back home with his clothes completely stained and his mother who will show us a completely clean shirt after 2 minutes of hand-washing in a clear sink…
Don’t you agree if I say that this kind of commercials are so repetitive that they don´t catch our attention any more?!

It’s why I wanted to show you a special promotional campaign for BREEZE EXCEL, launched by the publicity agency Lowe en Bangkok to make the women of the country aware of the product benefits.

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August 4, 2008

Interview with Leo Kostylev IAPP Russia 2/2

Kremlin With 70-80% of the sales of promotional products being done in Moscow, is the Russian market unbalanced? Where are advertising products produced? What are the most popular advertising products in Russia…? If you want to know more about the Russian market, you should read the second part of the interview made with Leo Kostylev from IAPP Russia.

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July 21, 2008

Promotional tissues box !?

Today, I discovered a new promotional item which really caught my attention : the Promotional Tissues box!

Created 15 years ago by Ipekyolu, a Turkish firm, this item can be used in all occasions and everywhere.

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July 17, 2008

2007 Figures for Promotional Product Market

As every year, the two biggest USA based associations of our industry have released their 2007 sales analysis.

These two associations are the famous ASI (Advertising Speciality Institute) and PPAI (Promotional Product Association International).

What’s their role : these two US specialized organizations federate almost every actor of their national market.
They supervise and regulate their national market’s organisation, encourage growth of their business sector by providing informations and researches to their members.

The RESULTS: 2007 industry Sales in the USA have increased a 5.4% compared with 2006 figures – A NEW RECORD!!

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July 14, 2008

Unroll your logo with the FANBANNER !

pub fanbanner Today, the Horizon Group is proud to present you its new product: the FANBANNER.

This fantastic and innovative promotional article is perfect to promote your logo or motto in sport events, political events, concerts and more…

Very practical and reusable, the FanBanner is the most wanted promotional article of the moment!

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July 10, 2008