Wouldn’t it be great? You’re standing at a bus stop and waiting for the bus, and while you’re waiting, YOU COULD GET FREE CHOCOLATE EGGS!!
This is a true story. The people in Belgium were able to get chocolate eggs for free.
Every company tries to get new ideas.
From these ideas they try to develop a new product.
The company STIHL asked the agency, Euro RSCG Dusseldorf, Germany, to develop a business gift to promote the product range of leaf blowers.
They asked to make something never seen before.
The upcoming sensation for the World Cup soccer 2010!! Worldwide, millions of supporters will be wearing the most crazy outfits during the World Cup soccer
The Pocket Garden is an incredible promotional gift developped by the company Canova in the UK.
Supplied in a sealed leak-proof bag, it contains specially formulated compost and seeds that once cut open, just require water to germinate allowing them to grow a beautiful houseplant.
It’s an attractive, different, innovative and effective way of getting your message in front of your target audience.
This is ancient history !!
Last week, we were contacted by Daniel Lane, an ex-bartender turned copyrighter at an ad agency in Philadelphia. He and another bartender in L.A. have patent-pending on a new bar coaster that they (fingers crossed) think will replace the traditional (boring) one…
Its name: THE SEAT SAVER
And I am happy to give you more details on this original and topical new concept!!
Here is the new concept of Honda : a letter that grows. With this idea, Honda wants to raise the green credentials of its lawn and garden equipment, reminding its customers that its products don’t damage the environment.
If you are looking for an original promotional product or gift that your customers will surely remember, here is something for you: “Logosocks“. The idea of this product is to have your logo represented on a pair of socks that you will give to your customers, employees…
If you want to be fashionable and original, this article is definitely for you.
Here is the latest article from Mickael Merry Crooks, a 23 year advertising veteran in the US and a devoted writer of our BLOG!
Come on Michael, please us one more time!!!
You know that guy that comes up with an idea that causes you to roll your eyes ? I’m that guy. I’ve caused more eyes to roll than a potato farmer.
I recently caused an eye-rolling episode for a local florist . 
I was holding a huge, soft rubber fist that serves the promotional market as a 20oz beverage holder, primarily in sports settings. I said, “What do you think, Jim? It’s the Fistful of Flowers bouquet.”
He rolled his eyes. His wife rolled her eyes. Why? Because, in their mind, flowers go in vases and baskets — not in big fists. After some prodding, they agreed to put arrangements in the fist. Suddenly, they realized the marketing value of themed arrangements and their ability to appeal to specific circumstances and situations in people’s lives. This insight will help separate them from the rest of the florists in town.
Often my ideas are initially outside of people’s comfort zone because I employ “Use Re-Invention” thinking. I simply reinvent how something is used. For instance, if I say, “Hey, let’s put this tire on the car” you’d probably go along with it. But what if I say, “Hey, let’s use this tire to grow potatoes.” You may roll your eyes, even after I tell you that I know it works — because I’ve done it!…
To send New Year greetings for 2008, the communications team at the dinosaur museum in Brussels sent colleagues and main sponsors a highly original package.
This comes from Peru, Agency McCann Erickson, excellent use of scratch cards. The objective was to motivate people to donate. Cards were placed next to
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
