This year the Orange-Crazyness for the World Cup of Soccer began a lot more early than the past years. For the people who don’t know what the Orange-Crazyness is; in Holland (The Netherlands) you have the best supporters of soccer. For every championship the supporters go crazy and dress themselves into orange as much as possible. Things like orange hair, orange faces, orange clothes. Actually every spot of the body is orange.
Most of the companies did not only begun earlier by ordering promotional supporter products, but most of the companies also made it bigger this year. The &Co Concepting and the Trendbox announced this last Thursday. The two agencies are initiators of the Orange Barometer which examines the different promotional actions.
See here below some examples of the Orange-Crazyness!!