Ogilvy & Mather Mumbai, India
While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL
While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL
I remember having on my booth at the PSI show in Dûsseldorf a big screen with a video displaying our new product, Fixmax. It was an excellent attraction and we were proud of it. Now, at least ten years later, you can display a video with your promotional product right on the computer screen in your clients office; We already became used to it and even if in our industry video is not used that much yet, it will for sure become stronger year after year. here is a funny example of a promotional product presentation video, This guy really does his ut most best to convince you.
Let me introduce a funny promotional product to you: It’s new, “green” and it blinks non stop! This range of products (which include Fashion Tags,
Imagine, up from tomorrow, there are no promotional products any more in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless !
Alike most bloggers, I look regularly at the statistics to see who visits our blogs, where they come from and which keywords they typed in
Imagine, up from tomorrow there were no promotional products in the world any more. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like?
Be careful, if you can’t give the answer, it might mean that promotional products are useless ! Please send us your ideas! We’ll post them below.
What if, up from tomorrow, there would be no promotional products anymore in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless !
Here is the opinion of Steph Weigert from Zintuig in the Netherlands
Imagine, up from tomorrow, there are no promotional products any more in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless ! Please send us your ideas! We’ll post them below.
The most viewed entries for October 2007 on this blog are : What are PMS colors? Margin on promotional products? Promotional products trade shows How
Once you have defined the concept, product, need and budget, don’t forget one aspect which is too often neglected when choosing a promotional product: its color!
What color should you chose for a promotional product? At first sight, the subject doesn’t seem crucial and while in 95% of all cases, the advertiser chooses the color of the product according to the color of his logo, let’s try and see if that is a logical choice!
This blog aims to identify news, trends and fundamental movements in the world of promotional items.