Bert Groenendijk, from the Dutch company “La Parada” presents us a brand-new product marketed by Barokes.
This product: Wine-in-a-can™ is an innovation in wine marketing and packaging concept…
(Bert, I apologize in advance for my skepticism and for every nasty thing I am going to say about this new concept, but my French culture and education forces me to consider that drinking wine in a can is an aberration!! … I am sure my compatriots will agree!)
Anyway, Wine-in-a-can ™ is about to be launched in the market of promotional items and gifts.
Wine-in-a-can will be presented as a trendy premium (mainly for outdoor and events) and a new End of the Year gift.
The wine is available in 6 kinds and will be presented in an original Mix Pak of 4 cans.
Let’s see what Bert from “La Parada” is going to tell us about this new…and quite surprising concept: