Those Damn Promotional Pens 1/1

Mathilde PPIBLOG: I have one question to the professionals of our industry:

Why the hell are we still using pens as a promotional product?

The promotional pen is STILL one of the most common advertising tools in our industry! Along with other writing instruments, it represents more than 10% of the promotional products total sales

Its use as an advertising product is so widespread that its efficiency is nowadays questioned!
It’s not easy to stand out among hundreds of other promotional pens passing by the hands of a same person.

– Have you ever asked yourself: “Is my communication efficient when using promotional pen?”
– Do we have to bet on banality, already seen, to convey our brands?
Is the use of promotional pens a bad habit we are not able to break? As I smoke my cigarette after meal, a firm can’t help printing pens with its Logo?

Obviously, this product makes me baffled: Worshiped by some communication professionals and damned by others… I need your cooperation: thanks for shedding some light on this!

Come on, writers of the PPIBlog! Take up pens!

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The File-Bag

filebag1 Walking around the 2008 Premiums and Gifts Fair in Hong Kong, Doc Logo+ found, once more, an original and shrewd promotional object : the File-Bag.

Have you never thrown away leaflets and papers because you didn’t know where to put it?

Thanks to Solar Design, specialist of the advertising gift with a unique design, this time is over!

For you, this revolutionary let fall its handle part to become an A4 file and protect your documents.

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EUROPE DAY

Today, the 9th of May, it’s Europe Day! Above all, it is a day to pay tribute to all the European Union’s citizens. Why on

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A Fresh advertising campaign

Shortly after the first snow fall in Calgary, Canada, the Calgary Farmers Market has organised a great promotion to remind consumers that they can find fresh products during the Winter season: red apples were hung from bare trees in pedestrian areas.This great advertising campaign is signed Wax Calgary, Canada.

fresh apples
Such a campaign is always positive because everybody loves to receive promotional food items, especially a fresh healthy snack like apples!

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Honda has green fingers

letter to plant

Here is the new concept of Honda : a letter that grows. With this idea, Honda wants to raise the green credentials of its lawn and garden equipment, reminding its customers that its products don’t damage the environment.

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Why are Logosocks a perfect promotional gift?

logosocksIf you are looking for an original promotional product or gift that your customers will surely remember, here is something for you: “Logosocks“. The idea of this product is to have your logo represented on a pair of socks that you will give to your customers, employees…
If you want to be fashionable and original, this article is definitely for you.

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