News

Advertising, I got you under my skin

What’s the world coming to?! Nowadays, people sell their body as a permanent advertising space …

Yeah well, marketing techniques are changing…so are communication mediums!

It seems that it has become fashionable to offer some companies to tattoo their logo or brand on a part of one’s body: like one’s leg, arm, or forehead !!

For example: Karolyne Smith, This blond woman earned 10 000 dollars getting “goldenPalace.com” (casino online) tattoed on her forehead (¡So discreet!)

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January 14, 2009

Promotional toothbrush

Any technique can be used when it’s about developing loyalty of client, reinforce brand image or increase sales… Even getting into the most private moments of a persons’ life… like teeth brushing…

Have your brand promoting dental hygiene!

This promotional product is the perfect give-away for health sector companies: : pharmaceutical company, dental surgeys or airlines, for example.

Is it too ordinary to say that your logo will be seen at least twice a day? …maybe, BUT it’s a long-lasting promotional product!! this is undeniable! (For my part I’ve been using my last toothbrush for nearly ONE year…)

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January 12, 2009

Promotional Bags of Choice!

Article from James Biggin from Steel City in the UK…

As we move into a new calendar year, thoughts turn very quickly to the exhibition and conference “season” which traditionally takes place during the latter part of quarter one. Therefore the Christmas business gifts rush is long forgotten and our attention is focused on client’s who are planning events.

Aside from ensuring you have the right range of promotional merchandise to use at an event, one of the most important items to get right or even to add to your “shopping list” is the promotional bag. It is very easy to make a snap decision on this, and the product chosen may still be the right one.
However, with a bit of extra thought, you can ensure that the bag you choose can work for you, long after the stands have been taken down and the conference speech notes have been archived for future use…

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January 8, 2009

Enlarge your horizons and you ‘ll find the solution

Do you remember him…Michael Crooks!

Of course you do: Michael is a faithfull writer of the PPIBlog.

He’s a USA based marketer and creative problem solver.
One more time, he comes and delect us with his quill.

The subject: To find a solution or an idea…just expand your horizons…

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December 19, 2008

Leave your place and you lose it

This is ancient history !!

Last week, we were contacted by Daniel Lane, an ex-bartender turned copyrighter at an ad agency in Philadelphia. He and another bartender in L.A. have patent-pending on a new bar coaster that they (fingers crossed) think will replace the traditional (boring) one…

Its name: THE SEAT SAVER

And I am happy to give you more details on this original and topical new concept!!

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December 9, 2008

Innovative Colour Puzzle Pencils

This product is certainly not an innovation, but it’s one of my favourite promotional gift :
(probably because I love to draw…and yeah, I am rather gifted!)
It’s a fantastic colour pencils set printed in 4 colour offset.
The product is available in 4 / 6 or 12 quality pencils sets.

On top of being an original gift, it’s a Great promotional tool with his wide printing surface…

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December 1, 2008

Undercover marketing – are we going too far?

Source: www.marketing-etudiant.fr

A couple chats you up on the street and asks you to capture their love instant with a nice Laïkonic camera…
You comply. While the guy is thanking you, he puts in one or two words on its wonderful camera’s characteristics:
performance, simplicity…He tells you how satisfied he is with this brand.

Nothing unusual, but it’s possible that the scene was more “striking” than it looks to be.
What if those two young people are actually not a couple but actors paid to approach you on the street, because you are just part of the targeted public the brands wants to touch…

Then you would have just been “UNDERCOVER MARKETED”!!

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November 14, 2008