News

Vector Art and the promotional products…

When you join the promotional products industry, some of the first terms you hear are vector art and digitizing.
In the promotional products industry, prepress services like vector art and embroidery digitizing are as important (if not more) as promotional products, themselves.
After all, the reason companies choose to add promotional products to their marketing mix is to ensure that their brand names and logos are viewed repeatedly.

So what exactly is vector art?
Vector art is art that can be printed on physical products like mugs, pens and calendars.
Company logos from computer images must be converted into vector art in order to get clear, high quality art that can be printed on promotional products. Companies that use promotional products for the first time need to ensure that their logos are in vector format. Vector artwork is generally in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator…

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January 11, 2011

Paper Air Fresheners for the car

Everybody knows the good old Car-Air-Freshener: the paper air freshener which commonly has the shape of a pine tree.

We use it too less as a promotional product, when it’s very cheap and effective to promote a message.
The Paper Air Freshener for the car is die-cut to your logo’s shape, printed full colour and can diffuse the fragance of your brand!

Horizonsources manufactures its own Car Air Freshener up from 1000 units only!

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January 7, 2011

Glitter tattoo

The new tendency in the young and teenagers, is the glitter temporary tattoo!

They now sell some Glitter tattoos kits with stencils, glue and glitter so that everyone can make it’s own home-made glitter temporary tattoo! In the United States they sell those kits like hot cakes!

The company HORIZONSOURCES, manufacturer of custom temporary tattoos, offer a perfect alternative: the Glitter Custom Temporary Tattoo!

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December 15, 2010

The Scent of a Promo Sells

Article written By Maya Case for www.corporatesnobs.com

Marketing and selling your promotion can generate interest in your brand or product. Creating a marketing plan is especially important if the product is new and/or hasn’t had much time on the market to grab people’s attention. There are many different ideas you can use when selling your promo items, including giving away free samples, offering major discounts, and rewards and drawings, among others. One idea not used nearly enough when selling promotional products is taking advantage of scents, smells and people’s ability to remember one product over another.

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December 13, 2010

Beyonce launches a line of Temporary Tattoos

Chanel has done it. Louis Vuitton tried it out. So did Betsey Johnson and now Beyonce is creating her own line of temporary tattoos.

The temporary tattoo has become an indispensable fashion accesory since Chanel launched it in spring 2010.

Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of temporary tattoos available at sephora.com and temptu.com, including Deréon’s signature fleur, spiders, jewel baubles, and rocker chains and bolts, according to WWD.

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November 15, 2010

8 fatal marketing errors..

Article written by Jesús Lopez from the “blog del Marketing” (es):

” Marketing programs are usually realised by experts employed on behalf of the companies, however, they also make some fatal mistakes as far as marketing is concerned:

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October 27, 2010

How are advertising balloons produced?

Advertising balloons are a very common product and essential for every promotion and event.

Did you know that before the latex balloons was invented in the 19th century, we used to make balloons with dried animal bladders ?
Since then, the mass production started in the years 1930.

Let’s find out how balloons are produced starting from the harvest of latex…

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October 19, 2010

Silly bandz Crazyness!

You must have heard about the Silly Bandz!

Since May 2010 it’s an absolute craze over the youngs and teenagers. The trend started in the USA and is now invading Europe!!

The Silly Bandz or Crazy bandz are wristbands that are shaped like animals, cars, stars and many other shapes.
Kids and tennagers are becoming crazy over these shaped bands.
They collect them, compare them, hoard them, make videos of their new crazy bands purchase…

I know what I am talking about: my 16 year old little sister is just obsessed with them: ” I need some more colors… I still don’t have this shape!”

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October 7, 2010

3 promotional items trends you should follow

How do you get the best returns from a promotional advertise?
This is the main question that all marketers are wondering about. Where do you start and what should you look for?
We selected three trends this fall which are essential in the purchase of a gift or promotional product.

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September 7, 2010