Vector Art and the promotional products…
When you join the promotional products industry, some of the first terms you hear are vector art and digitizing.
In the promotional products industry, prepress services like vector art and embroidery digitizing are as important (if not more) as promotional products, themselves.
After all, the reason companies choose to add promotional products to their marketing mix is to ensure that their brand names and logos are viewed repeatedly.
So what exactly is vector art?
Vector art is art that can be printed on physical products like mugs, pens and calendars.
Company logos from computer images must be converted into vector art in order to get clear, high quality art that can be printed on promotional products. Companies that use promotional products for the first time need to ensure that their logos are in vector format. Vector artwork is generally in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator…
The new tendency in the young and teenagers, is the glitter temporary tattoo!
Marketing and selling your promotion can generate interest in your brand or product. Creating a marketing plan is especially important if the product is new and/or hasn’t had much time on the market to grab people’s attention. There are many different ideas you can use when selling your promo items, including giving away free samples, offering major discounts, and rewards and drawings, among others. One idea not used nearly enough when selling promotional products is taking advantage of scents, smells and people’s ability to remember one product over another.
Chanel has done it. Louis Vuitton tried it out. So did Betsey Johnson and now Beyonce is creating her own 
Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of 
Article written by Jesús Lopez from the “blog del Marketing” (es):
Did you know that before the latex balloons was invented in the 19th century, we used to make balloons with dried animal bladders ?
You must have heard about the Silly Bandz! 
How do you get the best returns from a promotional advertise? 
The Competition challenges UK based undergraduate design students to create a new product idea for the promotional merchandise industry. Launched by the bpma, the annual competition seeks to create new British designed products for the promotional market, and to focus UK design students on the large and thriving UK promotional industry that will be largely unknown to them.
