From Dale Denham, senior vice president at A.S.I. USA:
I just returned from attending the launch of another trade show, but this time in the United Kingdom, where it seems that some people think there is an opportunity for a better trade show.
The show was held in Coventry and hosted by Trade Only, which positioned the show just a few weeks after the Promota Show – held in Birmingham in mid-February.
Upon my arrival, unlike most people who visit the U.K., I opted against public transportation and decided to rent a car. I thought it would be a good refresher to drive on the left side of the road, since the last time I did that was in Australia in 2001.