Author: Doc Logo

This author has written 616 articles

Beyonce launches a line of Temporary Tattoos

Chanel has done it. Louis Vuitton tried it out. So did Betsey Johnson and now Beyonce is creating her own line of temporary tattoos.

The temporary tattoo has become an indispensable fashion accesory since Chanel launched it in spring 2010.

Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of temporary tattoos available at sephora.com and temptu.com, including Deréon’s signature fleur, spiders, jewel baubles, and rocker chains and bolts, according to WWD.

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November 15, 2010

ASI Study: Promotional Products Beat Prime-Time TV

Ad specialties are less expensive per impression than most other media

TREVOSE, PA – November 8, 2010– The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.

The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.

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November 10, 2010

Will you go to RemaDays 2011 in Poland?

More than 500 exhibitors, nearly 14 000 sqm of exhibiting space and even 10 000 visitors! Just inside 100 days the International Days of Advertising RemaDays Warsaw 2011 will be officially opened for the seventh time. For three days, the Exhibition Centre Expo XXI in Warsaw will turn into in the capital of the promotional industry of Central and Eastern Europe.

RemaDays 2011 will be held on 2nd to 4th of February 2011. During the event over 500 companies not only from Poland but also from Czech Republic, Germany and Great Britain will present their portfolio and latest branch trends.

Why RemaDays is fair different ?

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November 4, 2010

8 fatal marketing errors..

Article written by Jesús Lopez from the “blog del Marketing” (es):

” Marketing programs are usually realised by experts employed on behalf of the companies, however, they also make some fatal mistakes as far as marketing is concerned:

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October 27, 2010

How are advertising balloons produced?

Advertising balloons are a very common product and essential for every promotion and event.

Did you know that before the latex balloons was invented in the 19th century, we used to make balloons with dried animal bladders ?
Since then, the mass production started in the years 1930.

Let’s find out how balloons are produced starting from the harvest of latex…

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October 19, 2010

Silly bandz Crazyness!

You must have heard about the Silly Bandz!

Since May 2010 it’s an absolute craze over the youngs and teenagers. The trend started in the USA and is now invading Europe!!

The Silly Bandz or Crazy bandz are wristbands that are shaped like animals, cars, stars and many other shapes.
Kids and tennagers are becoming crazy over these shaped bands.
They collect them, compare them, hoard them, make videos of their new crazy bands purchase…

I know what I am talking about: my 16 year old little sister is just obsessed with them: ” I need some more colors… I still don’t have this shape!”

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October 7, 2010

Holidays in China

I think this information is important for everyone in our market: importers, distributors, clients… There will be a lot of Holidays in China the next

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September 21, 2010

Promotional inflatable drawings

For many years children make drawings, putting their imagination on paper.
Wouldn’t it be even more fun if they could play with these colored drawings? To let these drawings really fly or drive?
Right now that’s possible with the inflatable drawing!

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September 20, 2010

Promotion through Beauty Salons and Barbershops

Posted by Bric McMann from www.campaigncapes.com

The Campaign Capes Advertising Network

capes advertisingCaptive audiences are attractive audiences to advertisers, especially when that captive audience is in a relaxed and happy setting.
You don’t get much more relaxed and happy than at a hair salon or barber shop, enjoying
a great haircut or service and the company of others.
Salons and barber shops and are a great place for advertisers to target consumers.

What’s the case for using a salon as a marketing tool?
More and more time being spent out of home and the salon customer demographics are perfect for active consumers because they offer a truly captive audience with lots of dwell time.
Salons are described as recession proof. Research has found that salons are open later hours than most businesses and the average customer spends 90 minutes in the salon and return as often as every 4 weeks.

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September 8, 2010