Author: Doc Logo

This author has written 616 articles

Vector Art and the promotional products…

When you join the promotional products industry, some of the first terms you hear are vector art and digitizing.
In the promotional products industry, prepress services like vector art and embroidery digitizing are as important (if not more) as promotional products, themselves.
After all, the reason companies choose to add promotional products to their marketing mix is to ensure that their brand names and logos are viewed repeatedly.

So what exactly is vector art?
Vector art is art that can be printed on physical products like mugs, pens and calendars.
Company logos from computer images must be converted into vector art in order to get clear, high quality art that can be printed on promotional products. Companies that use promotional products for the first time need to ensure that their logos are in vector format. Vector artwork is generally in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator…

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January 11, 2011

Paper Air Fresheners for the car

Everybody knows the good old Car-Air-Freshener: the paper air freshener which commonly has the shape of a pine tree.

We use it too less as a promotional product, when it’s very cheap and effective to promote a message.
The Paper Air Freshener for the car is die-cut to your logo’s shape, printed full colour and can diffuse the fragance of your brand!

Horizonsources manufactures its own Car Air Freshener up from 1000 units only!

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January 7, 2011

Bpma Launches new Industry charters

Some news about the BPMA from Gordon Glenister

“The British Promotional Merchandise Association launched its new charters for both trade distributors and suppliers.
The organisation is set on driving up standards, professionalism and transparency within the industry.

At the heart of the charter is a sharp focus on customer service.
Members will be able to give greater confidence than ever to buyers in an increasingly competitive promotional marketplace.

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December 16, 2010

Glitter tattoo

The new tendency in the young and teenagers, is the glitter temporary tattoo!

They now sell some Glitter tattoos kits with stencils, glue and glitter so that everyone can make it’s own home-made glitter temporary tattoo! In the United States they sell those kits like hot cakes!

The company HORIZONSOURCES, manufacturer of custom temporary tattoos, offer a perfect alternative: the Glitter Custom Temporary Tattoo!

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December 15, 2010

The Scent of a Promo Sells

Article written By Maya Case for www.corporatesnobs.com

Marketing and selling your promotion can generate interest in your brand or product. Creating a marketing plan is especially important if the product is new and/or hasn’t had much time on the market to grab people’s attention. There are many different ideas you can use when selling your promo items, including giving away free samples, offering major discounts, and rewards and drawings, among others. One idea not used nearly enough when selling promotional products is taking advantage of scents, smells and people’s ability to remember one product over another.

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December 13, 2010

Plastic is fantastic

We really are in the silicone age!

Wristbands, watches, Muffin pans, sex toys, breast implants and a lot more products are made in silicone.
Why? Because it’s a smooth material, flexible, non porous, ultra resistant, odourless, and last but not least: totally non toxic!

Derivative from the quartz, it’s a material widely used with a medical and surgical purpose.

In the promotional product industry, the most successful silicone promotional products are : the silicone wristbands, silicone watches, and the silly bands…
Those products are made of 100% silicone, and can be customized in a thousand colours and models:

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December 13, 2010

Logos and the subliminal messages

Toxel.com


Did you know that many famous companies have objects and symbols hidden inside their logos?
This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.

The subliminal messages are any sensory stimuli below an individual’s absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing.
Introduced in 1897, the concept became controversial as “subliminal messages” in 1957 when marketing practitioners claimed its potential use in persuasion…

Here are some examples of fantastic logos hiding a subliminal message:

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December 2, 2010

Thanksgiving and the promotional products

Andy from PromoDirect in Canada comes a tell us about the ways to say “Thank you” for Thanksgiving.

The event was celebrated to give thanks to God for helping the Pilgrims of Plymouth Colony survive their first brutal winter in New England. The first Thanksgiving feast lasted three days, providing enough food for 53 pilgrims and 90 Native Americans.

I have always been fascinated by the thanksgiving day despite that we don’t celebrate it in Europe, especially because of the turkey and the mashed potatoe that always made me salivate a lot !

The Thanksgiving day takes play every last thursday of November.

Let’s see what are Andy’s advises on how to say thank you for thanksgiving:

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November 23, 2010