TREVOSE, PA – June 24, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the launch of pay-for-placement advertising on its network of LogoMall websites.
Pay-for-placement advertising boosts sales and product exposure by placing relevant products, such as best-sellers and new and innovative items, at the top of product search results on LogoMall websites. The program helps buyers quickly narrow their search and place orders with distributors faster.
LogoMall websites are used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online, and the network of sites received over 800,000 visitors last month. LogoMall also harnesses the shopping engine technology used by Borders, Home Depot and Wal-Mart.