With its “drinking water project”, the World Health Organization has carried out a great fund raising operation. The object: a symbolic glass which highlights the
After years spent under the yoke of excessive marketing campaigns and mass consumption, we’ll at least have learned one thing at least :
Absolutely everything can be used as a communication medium!
Actually, we are overwhelmed with advertising campaigns of any kind each day
Personnaly, I have had my fill of communication campaigns, which is paradoxical for someone working in gift and premium business!
BUT I must admit that recently, I was touched and surprised by an amazing campaign…
This was the subjet of the communication: