Ad specialties are less expensive per impression than most other media
TREVOSE, PA – November 8, 2010– The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.
The first ‘bpma Design Innovation Award’, sponsored by 3M, has been won by Andrea Pisa, a design student at Brunel University.
The Competition challenges UK based undergraduate design students to create a new product idea for the promotional merchandise industry. Launched by the bpma, the annual competition seeks to create new British designed products for the promotional market, and to focus UK design students on the large and thriving UK promotional industry that will be largely unknown to them.
Posted by Conor O Donovan from the ODM Group in Hong Kong
With China’s growing economy, worker’s expectations on salary are rising all the time. So too is their cost of living.
The government periodically adjusts the minimum wages to cope with these changes. Minimum wages in China are decided at the provincial level. The Department of Labor and Social Security tracks a large number of economic development indicators: the local cost of living, the CPI, the housing funds, the unemployment rate as well as the area’s level of economic development and many others before issuing locally a minimum wage. China’s level of development and cost of living varies widely across the mainland. See Graph for breakdown by province for 2009 & 2010.
Last week we visited the PPAI show in Las Vegas, Surely the most important promotional product industry event in the USA, to be compared with the Düsseldorf PSI in Europe.
PPAI did not yet release information about the number of visitors or exhibitors yet, but according to information from the exibitors the attendee was down with at least 20% compared to last year, we could clearly see this at the show, there was for sure activity but it wasn’t hectic as it used to be other years. Same for the number of exibitors, estimated to be at least 10% less than last year, maybe more.
Wow this news comes from BPMA in England the photo looks like some kind of a MISS UK promotional product election, but that’s not exactly what Gordon organised. 🙂
Here is the very serious press release that explains more about the photo :
The bpma Academy Graduation – November 2009
The bpma held its second Academy Graduation Ceremony at the House of Commons on the 9th November, with 35 guests attending the special occasion. John Greenway MP has supported the bpma and particularly the bpma Academy, and proudly presented 20 students with their certificates alongside Adrian Ferrand bpma’s Director of Education and Gordon Glenister, Director General of the trade body.
The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry in the USA, today announced the results of an exclusive social networking study gauging the impact, usage and potential of social networking among ASI distributor, supplier and decorator members.
Results show that about half of respondents expressing an opinion (53% of distributors and 48% of suppliers) feel they will be increasing the time they spend with social networkinginthe next two years. Nearly 90% of respondents also feel social networking already is or will become a good way to promote their business, but there is no overall consensus about which site is most relevant today.
The study indicates that LinkedIn, an online site for professionals, is used by about 54% of distributor members and 46% of supplier members who responded to the survey, and that the majority with accounts (93% of the distributors and 85% of the suppliers) use it for business purposes. About 25% of distributors noted that it is the most relevant social network for the future.
The boards of the British Promotional Merchandise Association and Promota have agreed that the two associations will come together in the spring of 2010 to
Bpma press release
Bpma pavilion 2010
The bpma are thrilled to announce they will be hosting a bpma members pavilion at the Trade Only Show in January 2010.
Gill Thorpe comments:
The show looks to be bigger and better than ever and we are delighted Trade Only have agreed to support our members with our own pavilion. It allows first time exhibitors and supplier newcomers an opportunity to be seen and present themselves and their products in a cost effective and simple way. In addition, our full bpma secretariat team will be on hand at the pavilion for the two days to support our members at the show.
Gordon Glenister adds:
the bpma pavilion opens up the show to many of our supply members, for example for a 3 x 1 m stand complete with lights and electrics – the starter package for a 2 day show will only cost our members £705.00 – great value!