Seven mistakes Exhibitors Make

Posted by Marlys Arnold PPAI Irving, TX 75038

Exhibiting at an industry tradeshow or the local Chamber Expo is a great way to promote your business. But if you don’t know the right steps and techniques, you could unknowingly sabotage your professional reputation, not to mention waste your time and money.

Tradeshow consultant Marlys Arnold, author of Build A Better Trade Show Image will teach you how to immediately identify and avoid the seven most common mistakes made by exhibitors including:

  • Failing to set goals or setting unrealistic ones
  • Assuming people will magically show up
  • Staff that hasn’t been properly trained
  • Attacking attendees as they pass the booth
  • Bad booth behavior
  • Trashy booth display
  • Inadequate follow-up or none at all

Special offer to PPAI members: Looking for a fun, creative way to become more educated on exhibit marketing and booth skills? Join the ExhibitorEd Teleclass Series!* *This series of teleclasses has been developed for all types of exhibitors. Whether you’re an exhibiting novice or old pro, you’ll find topics that suit your needs. Just think how much you’ll save by avoiding mistakes over the coming months.

Your six-month membership includes participation in six teleclass/Q&A sessions, each designed to enhance the return on your exhibiting experience. These practical step-by-step tips and expert insights will provide real-world examples that you can replicate in your own programs. You’ll also be invited to join a private Facebook group where you can interact with ExhibitorEd trainer Marlys Arnold as well as other exhibitors.

Topics include: setting goals, researching shows, theme and design, people power, creative promotions, lead management and follow up, podcasts, wikis and blogs.

Click here to learn more.