ASI

ASI show 2007 in Philadelphia

You didn’t visit the ASI show in Philadelphia ? No problem, Tim Andrews , president of the ASI shares with you some of the great new products and trends that we’re seeing in the ad specialty industry this year. You can see them in the video from the show floor below.

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May 16, 2007

Navigating the Trade Only Show in the U.K.

From Dale Denham, senior vice president at A.S.I. USA:

I just returned from attending the launch of another trade show, but this time in the United Kingdom, where it seems that some people think there is an opportunity for a better trade show.

The show was held in Coventry and hosted by Trade Only, which positioned the show just a few weeks after the Promota Show – held in Birmingham in mid-February.

trade only
Upon my arrival, unlike most people who visit the U.K., I opted against public transportation and decided to rent a car. I thought it would be a good refresher to drive on the left side of the road, since the last time I did that was in Australia in 2001.

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April 16, 2007

Advertising Specialty Sales Top $18.6 Billion in 2006

ASI
Advertising Specialty Institute® (ASI) in the USA, released results of its annual advertising specialty industry sales analysis, indicating that revenues topped $18.6 billion in 2006 – up 4.5 percent from 2005 and that’s a new record.

Spending on advertising specialties was almost twice as large as internet display advertising, nearly five times greater than outdoor advertising and more than cable TV advertising* for the same period and outpaced the 3.4% growth rate for the United States GDP.

The exclusive annual analysis, conducted by ASI, shows that growth in 2006 was driven by a healthy economy in North America and by increased interest from businesses in using advertising specialties as an alternative to other forms of advertising and as an integral part of their marketing campaigns.

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March 30, 2007