News

Would you like a glass of champagne?

I confess that I am a Champagne addict.

I take delight each time I drink a swallow of this wonderful wine: its fine bubbles exhilarate my palate, and the cooler champagne is served and, the more tremendous is the pleasure.

This drink is especially appreciated by women…

Well… we found an incredible product that enables women to open a bottle of Champagne without the need to ask a man’s help!

Its name is DESCORJET and it’s a revolutionary invention which allows to open a bottle without effort nor danger for eyes as the cork stay in the product! (fortunately..)

Read More »
March 2, 2009

Women’s rights

source: www.conseilsmarketing.fr We found this great advertising on the website of conseilsmarketing.fr This campaign was launched in Italy to raise awareness on discrimination at work

Read More »
February 27, 2009

The Pocket Garden – nature at your fingertips

The Pocket Garden is an incredible promotional gift developped by the company Canova in the UK.

Supplied in a sealed leak-proof bag, it contains specially formulated compost and seeds that once cut open, just require water to germinate allowing them to grow a beautiful houseplant.

It’s an attractive, different, innovative and effective way of getting your message in front of your target audience.

Read More »
February 25, 2009

COLOURS THAT SELL

By Sergio Luna Vargas, marketing consultant and university doctor.
(Mexique)

The colours we see everyday in shops or in the streets have a strong influence on our psychology and purchase decision.
The majority of the products and advertisements have a strong colour strategy element,, designed by specialists in this field, according to the relation each colour have with each specific product.

The physical colours we see around us are colours approved by people. The consumer decides which colours he likes and rejects the one he doesn’t like. Very often, the sale will depend on the colour (of the packaging, of the product itself, etc.) as the great majority of the promotional products and ads of the market appeal to people’s unconscious.

Read More »
February 4, 2009

How to look a fool

Source: epromos’s great Blog : Everybody loves free stuff Articles written by Mark (Epromos)


According to their website, “The Rittenhouse Hotel is the most prestigious Philadelphia Pennsylvania hotel address. Consistently recognized not only as the premier choice of five-diamond Philadelphia luxury hotels, The Rittenhouse is also ranked among the world´s finest places to stay.” I’m sure this is all true, which makes it even more surprising that they would leave these pens for their guests.

Read More »
January 23, 2009