We have almost 500 articles on the Promotional Product International Blog, which makes it more difficult to find the articles who talk about the promotional Product Market, its actors, its problems and opportunities!
But we are here to help !!
Here below, you will find a list of all the articles about Our industry:
When you join the promotional products industry, some of the first terms you hear are vector art and digitizing.
In the promotional products industry, prepress services like vector art and embroidery digitizing are as important (if not more) as promotional products, themselves.
After all, the reason companies choose to add promotional products to their marketing mix is to ensure that their brand names and logos are viewed repeatedly.
So what exactly is vector art?
Vector art is art that can be printed on physical products like mugs, pens and calendars.
Company logos from computer images must be converted into vector art in order to get clear, high quality art that can be printed on promotional products. Companies that use promotional products for the first time need to ensure that their logos are in vector format. Vector artwork is generally in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator…
Some news about the BPMA from Gordon Glenister
“The British Promotional Merchandise Association launched its new charters for both trade distributors and suppliers.
The organisation is set on driving up standards, professionalism and transparency within the industry.
At the heart of the charter is a sharp focus on customer service.
Members will be able to give greater confidence than ever to buyers in an increasingly competitive promotional marketplace.
Article written By Maya Case for www.corporatesnobs.com
Marketing and selling your promotion can generate interest in your brand or product. Creating a marketing plan is especially important if the product is new and/or hasn’t had much time on the market to grab people’s attention. There are many different ideas you can use when selling your promo items, including giving away free samples, offering major discounts, and rewards and drawings, among others. One idea not used nearly enough when selling promotional products is taking advantage of scents, smells and people’s ability to remember one product over another.
Andy from PromoDirect in Canada comes a tell us about the ways to say “Thank you” for Thanksgiving.
The event was celebrated to give thanks to God for helping the Pilgrims of Plymouth Colony survive their first brutal winter in New England. The first Thanksgiving feast lasted three days, providing enough food for 53 pilgrims and 90 Native Americans.
I have always been fascinated by the thanksgiving day despite that we don’t celebrate it in Europe, especially because of the turkey and the mashed potatoe that always made me salivate a lot !
The Thanksgiving day takes play every last thursday of November.
Let’s see what are Andy’s advises on how to say thank you for thanksgiving:
Ad specialties are less expensive per impression than most other media
TREVOSE, PA – November 8, 2010– The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.
More than 500 exhibitors, nearly 14 000 sqm of exhibiting space and even 10 000 visitors! Just inside 100 days the International Days of Advertising RemaDays Warsaw 2011 will be officially opened for the seventh time. For three days, the Exhibition Centre Expo XXI in Warsaw will turn into in the capital of the promotional industry of Central and Eastern Europe.
RemaDays 2011 will be held on 2nd to 4th of February 2011. During the event over 500 companies not only from Poland but also from Czech Republic, Germany and Great Britain will present their portfolio and latest branch trends.
Why RemaDays is fair different ?
Article written by Jesús Lopez from the “blog del Marketing” (es):
” Marketing programs are usually realised by experts employed on behalf of the companies, however, they also make some fatal mistakes as far as marketing is concerned:
I think this information is important for everyone in our market: importers, distributors, clients… There will be a lot of Holidays in China the next
The larger distributors in the industry to announce strong price increases, which will be introduced at the commencement of the winter collections.
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
