Blog

CHINA PEN FACTORY

SOURCE: ODM GROUP

This week, the ODM Group brought clients to Hangzhou province in China for a pen factory audit. Located in the center of Hangzhou – Ningbo is a vibrant city famous for its active manufacturing industries and renowned port. Due its attractive location, for having raw materials readily accessible (plastics, acrylics and metals), it soon became the ideal location for many Stationery factories (a key supplier to the promotional products industry).

Over the years, there have been much competition between many Pen factories, in terms of design, quality and turn over rate. The Ningbo Pen factory that we visited was equipped with relative standard machinery for the region but has a great capacity for production with good raw material components and meticulous online QC..

First step: cutting steel bars for making different parts of a pen.

The ODM Group manufacture a few million pens each year for airlines, hotels and other key clients so we would like to share some of our expertise in manufacture processes…

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October 13, 2009

ASI Study Gauges Usage and Potential of Social Networking in the promotional products industry

The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry in the USA, today announced the results of an exclusive social networking study gauging the impact, usage and potential of social networking among ASI distributor, supplier and decorator members.

Results show that about half of respondents expressing an opinion (53% of distributors and 48% of suppliers) feel they will be increasing the time they spend with social networkinginthe next two years. Nearly 90% of respondents also feel social networking already is or will become a good way to promote their business, but there is no overall consensus about which site is most relevant today.

The study indicates that LinkedIn, an online site for professionals, is used by about 54% of distributor members and 46% of supplier members who responded to the survey, and that the majority with accounts (93% of the distributors and 85% of the suppliers) use it for business purposes. About 25% of distributors noted that it is the most relevant social network for the future.

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October 12, 2009

Face down of the promotional tee-shirt

The other night, I through an eye on the French web page of “marketing-etudiant” where you can find an overdose of information on marketing and its different fields.
When reviewing the “experts” of the industry (where I beg to be quoted) I saw the nice smile of Geneviève Piquett, and I decided to visit her Blog :VLAN

Here is where I found those surprising tee-shirts. Everyone knows that a promotional tee-shirt can be printed in the front on in the back. BUT who thought about printing the inside of the tee-shirt? The effect is great and I am sure that many young people will take delight in showing the face down of their promotional tee-shirt.

We love the idea!!

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October 8, 2009

Weapons of Mass Advertising

Boost Promotional Products, one of the leader company in Australia, enjoys chatting with business owners within many targeted industries and Online. They have been amazed at the amount of small businesses that do not use Promotional Products.

Below are just some of their reasons:

1. Too expensive for advertising
2. No idea what do with a Promotional Item or how to market it
3. No industry experience or new product fear
4. Don’t need it

What Kyle, from Boost Promotional Product, would like to do in this post is provide 5 core reasons why your business needs to implement a marketing strategy like Promotional Products.

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September 10, 2009

Promotional tea bag

I use the occasion of the return to work, to present you a small original product. The promotional tea bag.

We found this funny new product by chance surfing on the Web. It’s sold in a few stores and were launched by Donkey products.

I imagine it’s possible personalise de tea bags with logos or a famous characters. Wouldn’t it be cool to have Ronald MacDonald or Mickey Mouse taking a bath on your cup of tea?

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September 7, 2009

New promotional product

Received the info today from Peter Tanoury, thanks Peter ! This looks like a funny new promotional product, innovative ! Does it need much of

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August 26, 2009