Author: Doc Logo

This author has written 616 articles

Effective and fast !

Winnies drive the effectiveness of marketing campaigns in the Netherlands. Fast marketing tools driving the message are becoming more important. As one of the leading

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February 5, 2007

Why Swiss promotional pen manufacturer Prodir still makes the difference.

Author: Jasper Martens, purchase manager at Zintuig in Holland.

Pens, pens, pens! Zintuig sells around 3 million pens each year in the Netherlands alone! It’s still one of the most sold promotional products in the market. For most customers, a pen is just a pen. But even with a promotional pen, there are a lot of opportunities.

A good example of a pen manufacturer who really makes the difference in promotional pens is Prodir. This Swiss brand, based in Lugano, is not a price beater and it’s not a far-east manufacturer. The company doesn’t purchase Chinese pens and print them in Europe for a quick delivery. Prodir pen models are completely designed, produced and personalized within at the Prodir company. Unique!
prodir

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January 30, 2007

New York hands out 1.5 million condoms each month

One idea for the design of the official city condom is a subway theme, with maps and colors of the different lines printed on the wrappers. The Health Department says a number of possibilities are under consideration.
promotional condoms
In an interview Health Commissioner Thomas Frieden said: “Brands work, and people use branded items more than they use unbranded items, whether it’s a cola or even a medicine…Brands add value and increase use.”

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January 27, 2007

Wallet flash

Forever searching the bottom of your bag for those elusive thumb-sized USB drives? Here’s a solution: the world’s first credit card- sized flash drive, designed

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January 21, 2007