Mercedes, in charge of the Spanish blog is the first to introduce us a unique and revolutionary tool that definitely can replace your traditional scissors and cutters : this promotional product is called the “Magic Cutter™”.
After the Street marketing era…comes the “Beach” marketing time! The Australian communication agency Rapp Collins dealt with the promotion of the fantastic documentary series SHARK
Here is the puzzle concept of the flip-flop brand Havaianas: when leaving home in the morning, you simply slid your feet in your Havaianas flip-flops.
Here is the latest article from Mickael Merry Crooks, a 23 year advertising veteran in the US and a devoted writer of our BLOG!
Come on Michael, please us one more time!!!
You know that guy that comes up with an idea that causes you to roll your eyes ? I’m that guy. I’ve caused more eyes to roll than a potato farmer.
I recently caused an eye-rolling episode for a local florist . 
I was holding a huge, soft rubber fist that serves the promotional market as a 20oz beverage holder, primarily in sports settings. I said, “What do you think, Jim? It’s the Fistful of Flowers bouquet.”
He rolled his eyes. His wife rolled her eyes. Why? Because, in their mind, flowers go in vases and baskets — not in big fists. After some prodding, they agreed to put arrangements in the fist. Suddenly, they realized the marketing value of themed arrangements and their ability to appeal to specific circumstances and situations in people’s lives. This insight will help separate them from the rest of the florists in town.
Often my ideas are initially outside of people’s comfort zone because I employ “Use Re-Invention” thinking. I simply reinvent how something is used. For instance, if I say, “Hey, let’s put this tire on the car” you’d probably go along with it. But what if I say, “Hey, let’s use this tire to grow potatoes.” You may roll your eyes, even after I tell you that I know it works — because I’ve done it!…
High color, very useful and cheap, these bookmarks will strengthen your brand visibility because your logo will be etched in the foam and not only
There are hundreds of ways of putting your promotional message across at a tradeshow or a promo event. Among them are methods as exotic as setting up a light show with multi-colored laser beams playing with your logo and slogan on walls and floors or of the trade show hole; or having some hot models (with large imprinted logo, slogan on those scanty pieces of clothes that cover their bodies) to stand in your booth or walk around the hole, handing out your promotional gifts to people to their shock and pleasure.
No, you’re not dreaming…It’s really a mini cactus in a capsule!
But watch it, coz it’s not an ordinary mini cactus: it’s also a mini promotional object coz the capsule which is protecting this mini plant can be printed with your logo!
This product, called “BABYTREE”, is distributed by the company Katshu.
While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL
We always look for new, innovative and original promotional products. Not always easy to find the product that really makes the difference! This idea comes
THE LOGOLIGHT is a useful promotional pocket light. This customized pocket light is perfect promotional product as 100% of his surface can be printed in
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
