Why use promotional products?

Why should your company use promotional products like pens, caps and other customised items?


  • 1. Promote goodwill/image
  • 2. Reinforce marketing of existing products, services, facilities
  • 3. Recognize employee performance
  • 4. Generate sales leads
  • 5. Promote trade show traffic
  • 6. Introduce new products, services, facilities
  • 7. Stimulate employee sales performance
  • 8. Stimulate employee productivity

Promotional Products is being positioned more and more, not as a pure product, but as part of the promotion buyer’s promotional and communications mix. High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach. Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message. The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution. Which products to choose when there are tens of thousands of products to choose from? This task is most easily accomplished with the help of a professional promotional product distributor.
Source : PPAC