Undercover marketing – are we going too far?
Source: www.marketing-etudiant.fr
A couple chats you up on the street and asks you to capture their love instant with a nice Laïkonic camera…
You comply. While the guy is thanking you, he puts in one or two words on its wonderful camera’s characteristics:
performance, simplicity…He tells you how satisfied he is with this brand.
Nothing unusual, but it’s possible that the scene was more “striking” than it looks to be.
What if those two young people are actually not a couple but actors paid to approach you on the street, because you are just part of the targeted public the brands wants to touch…
Then you would have just been “UNDERCOVER MARKETED”!!
November 14, 2008
What is “Guerilla Marketing” ?
According to Isaac Belmar, expert in Marketing and Communication, the Guerilla Marketing is a marketing philosophy which is defending a non-traditional use of the media… Actually, its technique is to add another element to the media: a different and innovator one, which have a strong impact on the target appeal.
Here is the latest article from Mickael Merry Crooks, a 23 year advertising veteran in the US and a devoted writer of our BLOG! 
I was holding a huge, soft rubber fist that serves the promotional market as a 20oz beverage holder, primarily in sports settings. I said, “What do you think, Jim? It’s the Fistful of Flowers bouquet.”
Often my ideas are initially outside of people’s comfort zone because I employ “Use Re-Invention” thinking. I simply reinvent how something is used. For instance, if I say, “Hey, let’s put this tire on the car” you’d probably go along with it. But what if I say, “Hey, let’s use this tire to grow potatoes.” You may roll your eyes, even after I tell you that I know it works — because I’ve done it!…
Imagine, up from tomorrow, there are no promotional products any more in the world.
Here is an article from Michael Merrick Crooks, a veteran advertising copywriter, creative problem-solver and promotional marketer in the US. 
