Guerilla Marketing – the new gun!
What’s new in the world of marketing?
Let’s take up our arms and let’s join the cause of Guerrilla Marketing or radical marketing …
For those who don’t know what the Guerrilla Marketing means; it’s an “aggressive and flashy” marketing technique. They reach and achieve goals through non-conventional ways not seen before, like using alternative strategies in order to capture niches with a small budget, but with a lot of creativity!!
See here some good examples of Guerilla Marketing!!
Guerilla Marketing for Playboy …

If you can see big balls flying, you’re not going mad! you re just being introduced to a brand new communication tool.
What is “Guerilla Marketing” ?
According to Isaac Belmar, expert in Marketing and Communication, the Guerilla Marketing is a marketing philosophy which is defending a non-traditional use of the media… Actually, its technique is to add another element to the media: a different and innovator one, which have a strong impact on the target appeal.

