ASI

ASI Media release

TREVOSE, PA – June 24, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the launch of pay-for-placement advertising on its network of LogoMall websites.

ASI Chicaco Pay-for-placement advertising boosts sales and product exposure by placing relevant products, such as best-sellers and new and innovative items, at the top of product search results on LogoMall websites. The program helps buyers quickly narrow their search and place orders with distributors faster.

LogoMall websites are used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online, and the network of sites received over 800,000 visitors last month. LogoMall also harnesses the shopping engine technology used by Borders, Home Depot and Wal-Mart.

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June 25, 2009

Advertising specialties impressions study USA

ASI institute TREVOSE, PA USA – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.

Among key findings, results indicate that:

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November 19, 2008

2007 Figures for Promotional Product Market

As every year, the two biggest USA based associations of our industry have released their 2007 sales analysis.

These two associations are the famous ASI (Advertising Speciality Institute) and PPAI (Promotional Product Association International).

What’s their role : these two US specialized organizations federate almost every actor of their national market.
They supervise and regulate their national market’s organisation, encourage growth of their business sector by providing informations and researches to their members.

The RESULTS: 2007 industry Sales in the USA have increased a 5.4% compared with 2006 figures – A NEW RECORD!!

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July 14, 2008

Singapore: a wealth of opportunity

singaporebusinessman Today, Singapore is simply booming !

Its cultural adaptability, trade-friendly policies and geographical location make it very attractive for all businesses and this is great for the promotional products industry!

Influenced by both British and Chinese culture, Singaporeans perfectly blend East and West.

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June 11, 2008

Tim’s ASI blog

Here is the link to the blog of Tim Andrews. Tim is working for the USA based ASI association. ASI stands for Advertising Specialty Industry.

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January 16, 2008

Promo surplus for survivors

An Open Letter to Promotional Product Suppliers, Distributors and Buyers from Dan Safkov: By now you know that thousands of Californians have been devastated by

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October 26, 2007

Visit PSI, PRO8 or Pro-dimex in january 2008 ?


PSI PRO 8 Prodimex For the distributors of promotional products in Europe the choice of trade fairs seems to become wider. An emailing I just received from PRO8 reminded me there is a choice.
Two more trade shows popped up in the market. Besides the traditional PSI in Düsseldorf the distributor is now also invited to visit the Pro-dimex and even the 2008 newcomer PRO8 in Amsterdam.
What’s the difference, which fair should the distributor visit to prepare his 2008 sales?
PSI, PRO 8 or Prodimex or the three of them ?

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October 22, 2007