News

Visit PSI, PRO8 or Pro-dimex in january 2008 ?


PSI PRO 8 Prodimex For the distributors of promotional products in Europe the choice of trade fairs seems to become wider. An emailing I just received from PRO8 reminded me there is a choice.
Two more trade shows popped up in the market. Besides the traditional PSI in Düsseldorf the distributor is now also invited to visit the Pro-dimex and even the 2008 newcomer PRO8 in Amsterdam.
What’s the difference, which fair should the distributor visit to prepare his 2008 sales?
PSI, PRO 8 or Prodimex or the three of them ?

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October 22, 2007

Temporary tattoo

Temporary tattoo As a promotional product and premium the tattoo is a strong vector! We did post several entries on this blog about the temporary

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October 18, 2007

The deathly promotional Tee-shirt

It’s not a secret, the promotional Tee-shirt is one of the most classic product in our industry.
Tee-shirts and other wearables represent more than 30% of the total industry sales.

Widespread, classic but also boring and not original at all!
Let’s recognize that tee-shirt is not a FUNNY promotional product ?!

However, something I recently discovered on the Web made me realize that I am a nasty gossip !
This event proves that communicating in an original manner with tee-shirts is still possible:

We owe this great idea to Switzerland!
During the Neuchatel International Fantastic Film Festival (NIFFF), which took place from the 3rd July to the 08th July 2007, “STAFF” members could be easily recognized thanks to their most unusual and original tee-shirts.
A red imprint at the collar level surprisingly reminds a cut throat’s trickling blood!
What ‘s more suitable for the Fantastic film festival!!


The purpose of this action was to reinforce the visual identity of the festival through a uniform for staff only.
Success was huge for the blood tee-shirt and many of the festivalers asked to buy it for their personnal use… Unfortunately, it was a special “limited edition” production!!

To learn more about the festival : www.nifff.ch

And congratulation for this great and terrific idea!

Can’t wait for 2008 edition which will take place from July 01st to July 06th.

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October 10, 2007

Water Color Paint Sheets

Let the children express their creativity while you promote your brand!

Water color paint sheets allow children to express their creativity by using water color paint in a unique and fun way.

How it works – 6 paint blocks are printed onto the water color sheets. The rest of the sheet is customized with a line drawing.
You simply wet your finger or a cotton bud, dip into the paint and then paint the picture.

The colour blocks can be printed on the sides, top or bottom, leaving the rest of the page to insert information or pictures to be colored.

Uses:

– Awesome restaurant place mats, you could even print the children’s menu onto it.
– Competitions, print the entry onto the sheet and allow them to paint and enter a competition.
– Hospital, Doctors’ or Dentists’ waiting rooms

To see more information on this products visit: www.temptattoos.co.za

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September 24, 2007

Promotional Product in the United Kingdom

What is fascinating in Europe is that each country has its own market for promotional products.
Some products will sell very well in Germany and not at all in Spain or Italy.
It’s nearly true that the European taste for premiums and promotional products is divides between the north and the south.
But one particular market has strong specificities: The UK.

It’s an Island, this explains already a lot, its also one of the last countries to resist to the Euro currency.

Let’s see what Gordon Glenister, Director General of the BPMA (British Promotional Merchandise Association) can tell us about this market:

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September 21, 2007

The Adventure of Creative Problem-Solving

Here is an article from Michael Merrick Crooks, a veteran advertising copywriter, creative problem-solver and promotional marketer in the US.

He’s also a faithful writer of our blog, and we’re most grateful he takes time to share his experience with us…

Learn more and sign up for his CrooksView Creative Digest newsletter at www.CrooksAdvertising.com…

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September 12, 2007