How do you get the best returns from a promotional advertise?
This is the main question that all marketers are wondering about. Where do you start and what should you look for?
We selected three trends this fall which are essential in the purchase of a gift or promotional product.
The first ‘bpma Design Innovation Award’, sponsored by 3M, has been won by Andrea Pisa, a design student at Brunel University.
The Competition challenges UK based undergraduate design students to create a new product idea for the promotional merchandise industry. Launched by the bpma, the annual competition seeks to create new British designed products for the promotional market, and to focus UK design students on the large and thriving UK promotional industry that will be largely unknown to them.
Posted by Conor O Donovan from the ODM Group in Hong Kong
With China’s growing economy, worker’s expectations on salary are rising all the time. So too is their cost of living.
The government periodically adjusts the minimum wages to cope with these changes. Minimum wages in China are decided at the provincial level. The Department of Labor and Social Security tracks a large number of economic development indicators: the local cost of living, the CPI, the housing funds, the unemployment rate as well as the area’s level of economic development and many others before issuing locally a minimum wage. China’s level of development and cost of living varies widely across the mainland. See Graph for breakdown by province for 2009 & 2010.
Promotional ashtrays are very popular now ! With more and more strict smoking bans coming out recent years, a pocket ashtray seems necessary for a
Posted by David Dawson PromoGifts Uk
Top on the list of those who export things world-wide, China is known for selling anything to anybody.
From Promotional products to fishing gear; if you look at the label, it most likely says made in China. In this article, I’m going to cover some tips you might want to remember when you’re dealing with this country that has risen to the spot of economic giant. If you are able to overcome the drawbacks, than it’s likely that you can make some money dealing with China.
26 tips so far… feel free to add any of your own after you have read through, if you have had experience in dealing with China or any other far east countries then please do add your comments below. We would love to hear from you.
Article from Michael Crooks from Crooks Advertising Alliance.
I’m sitting here staring in disbelief at an $83 UPS bill for 4 lightweight, plastic calculator samples that look like Lego® blocks. When I ordered the samples, I didn’t know that they were being shipped to me DIRECTLY FROM CHINA! Now I’ve got four, $5 samples that cost me north of $20 each. After a bitchy email back and fourth with my supplier, I find out that I can’t show them to anyone anyway.
Why? Because in addition to my hissy fit over the freight cost, I complained that the numbers on the calculator, that are the same color as the buttons, don’t show up as well as they did in the photo on which I based by decision to order the samples. I was informed that the product is being remanufactured to correct that problem. Great! I now have 4 calculators that do not accurately represent the final product. And I’m not likely to spend another $80+ to get the new ones…
Article from Michael Crooks from Crooks Advertisng Alliance in the USA.
The question wasn’t volatile. But it ignited a discussion that absolutely exploded with insight. A member of an on-line discussion group asked, “What promotional products would be good to carry an anti-gang message for middle and high school kids?”
Are you kidding me? ……… NONE!
I believe I put it best when I wrote, “ … might as well hand out bulls-eyes imprinted with “Gangs Suck” for children to wear on their back.” By and large, kids who live in gangland face a tough, up hill battle. I mean, when was the last time you woke up in the morning and gave any thought to the fact that bullets fly faster than you can run … or duck? Yeah, shaking the bees’ nest by putting an anti-gang message on something and giving it to children to carry around or wear — is a bad, bad idea
Within a few days the sporting event of 2010 begins, the World Cup in South Africa. The Orange madness is already completely broken out, a few of the World Cup gadgets: World Cup hands, dangling, Gogos, encourage horn, Beesies, orange plophat and ING Bank personal debit card.
The winners of the World Cup action, according to the survey, are the Bavaria-orange dress and the remote controlled cooling server of Grolsch.
The gadgets are getting crazier, more advanced and cooler …
Let’s hope the Dutch team will be World Champion.
This year the Orange-Crazyness for the World Cup of Soccer began a lot more early than the past years. For the people who don’t know what the Orange-Crazyness is; in Holland (The Netherlands) you have the best supporters of soccer. For every championship the supporters go crazy and dress themselves into orange as much as possible. Things like orange hair, orange faces, orange clothes. Actually every spot of the body is orange.
Most of the companies did not only begun earlier by ordering promotional supporter products, but most of the companies also made it bigger this year. The &Co Concepting and the Trendbox announced this last Thursday. The two agencies are initiators of the Orange Barometer which examines the different promotional actions.
See here below some examples of the Orange-Crazyness!!
What’s new in the world of marketing?
Let’s take up our arms and let’s join the cause of Guerrilla Marketing or radical marketing …
For those who don’t know what the Guerrilla Marketing means; it’s an “aggressive and flashy” marketing technique. They reach and achieve goals through non-conventional ways not seen before, like using alternative strategies in order to capture niches with a small budget, but with a lot of creativity!!
See here some good examples of Guerilla Marketing!!
This blog aims to identify news, trends and fundamental movements in the world of promotional items.
