While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL corporate proposition:
“We deliver anywhere”.
The execution was that of a design, which incorporated the national flags of lesser-known countries in such a manner that every time one turned to the required month, a new flag revealed.
This emphasized DHL’s “anywhere” reach, spreading over 220 countries and territories worldwide.
