Did you know that many famous companies have objects and symbols hidden inside their logos?
This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.
The subliminal messages are any sensory stimuli below an individual’s absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing.
Introduced in 1897, the concept became controversial as “subliminal messages” in 1957 when marketing practitioners claimed its potential use in persuasion…
Here are some examples of fantastic logos hiding a subliminal message:
Via Rail Logo
Canadian rail service features train tracks in the middle of their logo
LG Logo
Some people believe that Pac-Man is hidden inside the LG logo 🙂
Hanuet Wine Logo
Elegant logo by Euan MacKenzie features two wine glasses
Families Logo
This timeless logo was designed by Herb Lubalin back in 1980.
Goodwill Logo
Goodwill’s logo is a stylized letter “g” that doubles as a smiling face
Portrait Photos Logo
Creative logo for portrait photography studio by Atakan Seçkin.
Bison Logo
Clever logo designed for a rock band from Vancouver, Canada
Carrefour Logo
The name of the company means crossroads in French. The logo features the letter “C” between two arrows that point in different directions.
NBC Logo
One of the world’s most popular logos features a peacock looking to the right to show that the company is looking forward, not back.
Eight Logo
Creative logo designed from different parts of the number eight.
Modern Nerd Logo
Boudewijn Vermolen incorporated the word “nerd” inside “modern”.
ED Logo
Cool logo designed by Gianni Bortolotti for Italian electric company.
Giraffe Logo
Memorable logo designed by Lemika for Giraffe design studio
Amazon Logo
Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z.
Sun Microsystems Logo.
Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction.
Raven Logo
Creative logo designed for a Dutch financial advice company.
FedEx Logo
Negative space between the letters “E” and “X” creates an arrow.
And the “HOT” ones;)
