Blog

COLOURS THAT SELL

By Sergio Luna Vargas, marketing consultant and university doctor.
(Mexique)

The colours we see everyday in shops or in the streets have a strong influence on our psychology and purchase decision.
The majority of the products and advertisements have a strong colour strategy element,, designed by specialists in this field, according to the relation each colour have with each specific product.

The physical colours we see around us are colours approved by people. The consumer decides which colours he likes and rejects the one he doesn’t like. Very often, the sale will depend on the colour (of the packaging, of the product itself, etc.) as the great majority of the promotional products and ads of the market appeal to people’s unconscious.

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February 4, 2009

How to look a fool

Source: epromos’s great Blog : Everybody loves free stuff Articles written by Mark (Epromos)


According to their website, “The Rittenhouse Hotel is the most prestigious Philadelphia Pennsylvania hotel address. Consistently recognized not only as the premier choice of five-diamond Philadelphia luxury hotels, The Rittenhouse is also ranked among the world´s finest places to stay.” I’m sure this is all true, which makes it even more surprising that they would leave these pens for their guests.

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January 23, 2009

Advertising, I got you under my skin

What’s the world coming to?! Nowadays, people sell their body as a permanent advertising space …

Yeah well, marketing techniques are changing…so are communication mediums!

It seems that it has become fashionable to offer some companies to tattoo their logo or brand on a part of one’s body: like one’s leg, arm, or forehead !!

For example: Karolyne Smith, This blond woman earned 10 000 dollars getting “goldenPalace.com” (casino online) tattoed on her forehead (¡So discreet!)

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January 14, 2009

Promotional toothbrush

Any technique can be used when it’s about developing loyalty of client, reinforce brand image or increase sales… Even getting into the most private moments of a persons’ life… like teeth brushing…

Have your brand promoting dental hygiene!

This promotional product is the perfect give-away for health sector companies: : pharmaceutical company, dental surgeys or airlines, for example.

Is it too ordinary to say that your logo will be seen at least twice a day? …maybe, BUT it’s a long-lasting promotional product!! this is undeniable! (For my part I’ve been using my last toothbrush for nearly ONE year…)

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January 12, 2009

Promotional Bags of Choice!

Article from James Biggin from Steel City in the UK…

As we move into a new calendar year, thoughts turn very quickly to the exhibition and conference “season” which traditionally takes place during the latter part of quarter one. Therefore the Christmas business gifts rush is long forgotten and our attention is focused on client’s who are planning events.

Aside from ensuring you have the right range of promotional merchandise to use at an event, one of the most important items to get right or even to add to your “shopping list” is the promotional bag. It is very easy to make a snap decision on this, and the product chosen may still be the right one.
However, with a bit of extra thought, you can ensure that the bag you choose can work for you, long after the stands have been taken down and the conference speech notes have been archived for future use…

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January 8, 2009