Blog

Plastic is fantastic

We really are in the silicone age!

Wristbands, watches, Muffin pans, sex toys, breast implants and a lot more products are made in silicone.
Why? Because it’s a smooth material, flexible, non porous, ultra resistant, odourless, and last but not least: totally non toxic!

Derivative from the quartz, it’s a material widely used with a medical and surgical purpose.

In the promotional product industry, the most successful silicone promotional products are : the silicone wristbands, silicone watches, and the silly bands…
Those products are made of 100% silicone, and can be customized in a thousand colours and models:

Read More »
December 13, 2010

Logos and the subliminal messages

Toxel.com


Did you know that many famous companies have objects and symbols hidden inside their logos?
This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.

The subliminal messages are any sensory stimuli below an individual’s absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing.
Introduced in 1897, the concept became controversial as “subliminal messages” in 1957 when marketing practitioners claimed its potential use in persuasion…

Here are some examples of fantastic logos hiding a subliminal message:

Read More »
December 2, 2010

Thanksgiving and the promotional products

Andy from PromoDirect in Canada comes a tell us about the ways to say “Thank you” for Thanksgiving.

The event was celebrated to give thanks to God for helping the Pilgrims of Plymouth Colony survive their first brutal winter in New England. The first Thanksgiving feast lasted three days, providing enough food for 53 pilgrims and 90 Native Americans.

I have always been fascinated by the thanksgiving day despite that we don’t celebrate it in Europe, especially because of the turkey and the mashed potatoe that always made me salivate a lot !

The Thanksgiving day takes play every last thursday of November.

Let’s see what are Andy’s advises on how to say thank you for thanksgiving:

Read More »
November 23, 2010

Beyonce launches a line of Temporary Tattoos

Chanel has done it. Louis Vuitton tried it out. So did Betsey Johnson and now Beyonce is creating her own line of temporary tattoos.

The temporary tattoo has become an indispensable fashion accesory since Chanel launched it in spring 2010.

Starting November 1st, Beyoncé and Japanese makeup brand Temptu have partnered with Deréon to create a range of temporary tattoos available at sephora.com and temptu.com, including Deréon’s signature fleur, spiders, jewel baubles, and rocker chains and bolts, according to WWD.

Read More »
November 15, 2010

ASI Study: Promotional Products Beat Prime-Time TV

Ad specialties are less expensive per impression than most other media

TREVOSE, PA – November 8, 2010– The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.

The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.

Read More »
November 10, 2010

Will you go to RemaDays 2011 in Poland?

More than 500 exhibitors, nearly 14 000 sqm of exhibiting space and even 10 000 visitors! Just inside 100 days the International Days of Advertising RemaDays Warsaw 2011 will be officially opened for the seventh time. For three days, the Exhibition Centre Expo XXI in Warsaw will turn into in the capital of the promotional industry of Central and Eastern Europe.

RemaDays 2011 will be held on 2nd to 4th of February 2011. During the event over 500 companies not only from Poland but also from Czech Republic, Germany and Great Britain will present their portfolio and latest branch trends.

Why RemaDays is fair different ?

Read More »
November 4, 2010

8 fatal marketing errors..

Article written by Jesús Lopez from the “blog del Marketing” (es):

” Marketing programs are usually realised by experts employed on behalf of the companies, however, they also make some fatal mistakes as far as marketing is concerned:

Read More »
October 27, 2010

How are advertising balloons produced?

Advertising balloons are a very common product and essential for every promotion and event.

Did you know that before the latex balloons was invented in the 19th century, we used to make balloons with dried animal bladders ?
Since then, the mass production started in the years 1930.

Let’s find out how balloons are produced starting from the harvest of latex…

Read More »
October 19, 2010

Silly bandz Crazyness!

You must have heard about the Silly Bandz!

Since May 2010 it’s an absolute craze over the youngs and teenagers. The trend started in the USA and is now invading Europe!!

The Silly Bandz or Crazy bandz are wristbands that are shaped like animals, cars, stars and many other shapes.
Kids and tennagers are becoming crazy over these shaped bands.
They collect them, compare them, hoard them, make videos of their new crazy bands purchase…

I know what I am talking about: my 16 year old little sister is just obsessed with them: ” I need some more colors… I still don’t have this shape!”

Read More »
October 7, 2010