Author: Doc Logo

This author has written 616 articles

Buzz marketing

Our weekly Marketing post comes from Singapore this week and is about… FAST FOOD. Talented chefs from the Royal Plaza on Scotts hotel in Singapore

Read More »
November 14, 2009

Eco-Friendly Promotional Products

Posted by Gagandeep Singh from www.fortepromo.com Eco-Friendly Promotional Products: – Promote Your Business in Environment Friendly Way Promotional Products are one of the greatest ways

Read More »
November 14, 2009

Ecologic Promotional pen

A unique “Promotional Feather Quill Pen”, made of a nice goose feather and a ballpoint pen. This new product is a fantastic alternative to the

Read More »
November 11, 2009

4-in-1 Beer Holder

posted by Delphine Keng ODM Group The ODM group exhibited at the Electronics Show and the Mega Show in Hong Kong this October. Taking advantage

Read More »
November 2, 2009

Little something

Here is a nice idea from the USA, Little something offers you to opportunity to send a gift with personal message within 5 minutes to

Read More »
October 15, 2009

CHINA PEN FACTORY

SOURCE: ODM GROUP

This week, the ODM Group brought clients to Hangzhou province in China for a pen factory audit. Located in the center of Hangzhou – Ningbo is a vibrant city famous for its active manufacturing industries and renowned port. Due its attractive location, for having raw materials readily accessible (plastics, acrylics and metals), it soon became the ideal location for many Stationery factories (a key supplier to the promotional products industry).

Over the years, there have been much competition between many Pen factories, in terms of design, quality and turn over rate. The Ningbo Pen factory that we visited was equipped with relative standard machinery for the region but has a great capacity for production with good raw material components and meticulous online QC..

First step: cutting steel bars for making different parts of a pen.

The ODM Group manufacture a few million pens each year for airlines, hotels and other key clients so we would like to share some of our expertise in manufacture processes…

Read More »
October 13, 2009

ASI Study Gauges Usage and Potential of Social Networking in the promotional products industry

The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry in the USA, today announced the results of an exclusive social networking study gauging the impact, usage and potential of social networking among ASI distributor, supplier and decorator members.

Results show that about half of respondents expressing an opinion (53% of distributors and 48% of suppliers) feel they will be increasing the time they spend with social networkinginthe next two years. Nearly 90% of respondents also feel social networking already is or will become a good way to promote their business, but there is no overall consensus about which site is most relevant today.

The study indicates that LinkedIn, an online site for professionals, is used by about 54% of distributor members and 46% of supplier members who responded to the survey, and that the majority with accounts (93% of the distributors and 85% of the suppliers) use it for business purposes. About 25% of distributors noted that it is the most relevant social network for the future.

Read More »
October 12, 2009