PSI

ASI Media release

TREVOSE, PA – June 24, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the launch of pay-for-placement advertising on its network of LogoMall websites.

ASI Chicaco Pay-for-placement advertising boosts sales and product exposure by placing relevant products, such as best-sellers and new and innovative items, at the top of product search results on LogoMall websites. The program helps buyers quickly narrow their search and place orders with distributors faster.

LogoMall websites are used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online, and the network of sites received over 800,000 visitors last month. LogoMall also harnesses the shopping engine technology used by Borders, Home Depot and Wal-Mart.

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June 25, 2009

2007 Figures for Promotional Product Market

As every year, the two biggest USA based associations of our industry have released their 2007 sales analysis.

These two associations are the famous ASI (Advertising Speciality Institute) and PPAI (Promotional Product Association International).

What’s their role : these two US specialized organizations federate almost every actor of their national market.
They supervise and regulate their national market’s organisation, encourage growth of their business sector by providing informations and researches to their members.

The RESULTS: 2007 industry Sales in the USA have increased a 5.4% compared with 2006 figures – A NEW RECORD!!

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July 14, 2008

Tim’s ASI blog

Here is the link to the blog of Tim Andrews. Tim is working for the USA based ASI association. ASI stands for Advertising Specialty Industry.

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January 16, 2008

Visit PSI, PRO8 or Pro-dimex in january 2008 ?


PSI PRO 8 Prodimex For the distributors of promotional products in Europe the choice of trade fairs seems to become wider. An emailing I just received from PRO8 reminded me there is a choice.
Two more trade shows popped up in the market. Besides the traditional PSI in Düsseldorf the distributor is now also invited to visit the Pro-dimex and even the 2008 newcomer PRO8 in Amsterdam.
What’s the difference, which fair should the distributor visit to prepare his 2008 sales?
PSI, PRO 8 or Prodimex or the three of them ?

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October 22, 2007

Pro8, one more tradefair for the premium and gift industry in Europe ?

pro8 For a few months I have received e-mailings announcing that a new tradefair for the premium and gift industry was launched in Amsterdam, Holland: the Pro8. I’m quite astonished: why would distributors visit this fair rather than PSI or would they visit both fairs ? What is so new and innovative that will make the fair a success.

Below is an interview with John Swaab from PRO8, my questions are quite agressive, but it’s true that I’m really not convinced (yet) that this fair has it’s place in the actual market.

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June 16, 2007