Posted by Bric McMann from www.campaigncapes.com
Captive audiences are attractive audiences to advertisers, especially when that captive audience is in a relaxed and happy setting.
You don’t get much more relaxed and happy than at a hair salon or barber shop, enjoying
a great haircut or service and the company of others.
Salons and barber shops and are a great place for advertisers to target consumers.
What’s the case for using a salon as a marketing tool?
More and more time being spent out of home and the salon customer demographics are perfect for active consumers because they offer a truly captive audience with lots of dwell time.
Salons are described as recession proof. Research has found that salons are open later hours than most businesses and the average customer spends 90 minutes in the salon and return as often as every 4 weeks.